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Vice President Director of Account Planning

2 months ago

Philadelphia, Pennsylvania, United States Digitas Health Full time
Job Title: Vice President Director, Account Planning

At Digitas Health, we're seeking a seasoned professional to join our Account Planning team as a Vice President Director. As a key member of our creative organization, you'll be responsible for uncovering breakthrough customer insights and helping our teams turn them into innovative marketing ideas.

About the Role

The ideal candidate will have at least 8 years of experience in marketing and/or strategic services organizations, with a strong background in qualitative research and a passion for understanding consumer behavior. You'll be responsible for leading team brainstorms, creating innovative approaches for customer insight, and partnering with our cutting-edge primary researchers to maximize their work's value.

Key Responsibilities
  • Leverage customer insight to drive creative marketing ideas
  • Identify high-impact opportunities for developing breakthrough customer insight
  • Create innovative approaches for coming up with customer insight
  • Partner with creatives to optimize the impact of customer insight in the creative/program development process
  • Lead team brainstorms to efficiently produce breakthrough insight and maximize team contributions
  • Build productive collaboration and enable successful teamwork
Requirements
  • At least 8 years of experience in marketing and/or strategic services organizations
  • Qualitative research expertise and experience applying innovative qualitative research techniques
  • Familiarity with interpreting and applying quantitative research
  • Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
  • Graduate degree is a plus (e.g., MBA, Masters)
  • Familiarity with segmentation, analytics, and media research tools (e.g., MRI) is a plus
About Digitas Health

Digitas Health is the premier global health and wellness communications network, with a presence in 10 countries and a team of nearly 6,500 employees. We're a connected solutions hub, equipped for continual business transformation in today's world. We integrate services across our global offices and brands to deliver on our clients' needs.

At Digitas Health, we're passionate about helping health brands navigate the complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.