Customer Experience Marketing Manager

3 weeks ago

Minneapolis, Minnesota, United States Calabrio Full time
Customer Marketing Manager

Are you passionate about driving customer success and marketing excellence? We're seeking a talented Customer Marketing Manager to join our dynamic team at Calabrio. As a key member of our marketing team, you'll play a crucial role in developing and executing customer-centric marketing initiatives that deepen relationships, drive engagement, and elevate customer experience.

Key Responsibilities:
  • Customer Advocacy: Develop and manage customer advocacy initiatives, including case studies, testimonials, and references, to showcase our products and services.
  • Targeted Communications: Oversee the creation of targeted communications, such as email campaigns, newsletters, webinars, and other digital channels, to keep customers informed and engaged.
  • Customer Success Collaboration: Work closely with our Customer Success team to gather customer feedback, monitor customer health metrics, and leverage insights to improve marketing programs and enhance the overall customer experience.
  • Event Planning: Organize and manage customer-focused events, such as webinars, user groups, and customer appreciation events, to foster relationships and showcase product benefits.
  • Marketing Program Effectiveness: Track and analyze marketing program effectiveness, producing regular reports on engagement, ROI, and customer satisfaction to inform future strategies.
  • Cross-Functional Collaboration: Foster strong relationships with teams across marketing, customer success, product management, and more to align goals and execute projects effectively.
  • Marketing Program Budgets and Partners: Manage marketing program budgets and partners, ensuring efficient use of resources.
Requirements:
  • Bachelor's Degree: Required.
  • Marketing Experience: 3-5 years of marketing experience in a B2B SaaS company.
  • Customer Reference and Advocacy Experience: Proven experience in owning and executing customer reference and advocacy programs.
  • Marketing Channels Experience: Hands-on experience with webinars, web, email, and digital marketing channels.
Benefits:

As a Calabrio team member, you'll enjoy a range of benefits, including:

  • Global Team Recognition: Work with a global team recognized for their passion for innovation.
  • Innovative Product Culture: Be part of an innovative product culture and project exposure.
  • Training and Development: Receive training and development from industry-leading experts.
  • Cutting-Edge Benefits: Enjoy cutting-edge benefit programs, including 401(k) & matching, medical, dental, vision insurance, disability & life insurance, flextime off, paid holidays, & parental leave, tuition reimbursement.

We're committed to creating a workplace that's inclusive, diverse, and respectful. We believe that diversity and inclusion are critical to our success, and we're proud to be an equal opportunity employer. Join us in our mission to drive customer success and marketing excellence

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