Marketing Insights Manager
3 weeks ago
Ruggable is a pioneering direct-to-consumer e-commerce brand based in Los Angeles, California, renowned for its exceptional track record of high, profitable growth.
We take immense pride in having a fiercely loyal customer base and a talented team comprised of genuinely caring individuals who drive results.
We are venture-backed and own a patented washable rug design that's revolutionizing the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on functionality.
Job SummaryAs a Manager for Ruggable's Marketing Insights team, you will play a pivotal role in developing performance visibility and enabling data-driven decisions throughout the company.
We are seeking a highly quantitative self-starter who thrives in a fast-paced environment and takes ownership of functional data initiatives from start to finish.
In this role, you will have the opportunity to own the development of measurable KPI metrics, drive strategic Marketing initiatives, and serve as the primary point of contact with internal stakeholders.
The ideal candidate will be excited about meeting aggressive goals and owning the data strategy to keep pace with a rapidly evolving DTC landscape.
Key Responsibilities- Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels within different marketing channels.
- Collaborate with data and consumer insights teams to drive actionable decisions enabling business growth through customer acquisition and retention.
- Collaborate with marketing leadership to develop strategy, goals, and KPIs through the entire marketing funnel from awareness to purchase.
- Create and maintain automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker, SQL, etc.
- Develop strong cross-functional relationships to become a key thought partner to Marketing and non-Marketing stakeholders.
- Own delivery of new data sources by identifying scope, priorities, roadblocks, and best practices and work cross-functionally to overcome any blockers or common pitfalls with the data.
- Provide guidance to direct reports, other team members, and internal stakeholders on best practices for leveraging data.
We are looking for a highly skilled individual with the following qualifications:
- 4+ years of hands-on experience working in an analytics role within an organization (ideally a high-growth DTC startup).
- 1+ years of managing direct reports in analytics and insights roles.
- Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business.
- Advanced experience with SQL and data visualization or business intelligence tools (Looker).
- Expertise with media and ecommerce platforms such as Google Analytics, Heap, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc.
- Experience working with data engineering and external vendors to identify and onboard new data sources.
- Excellent written and verbal communication with impeccable attention to detail.
- Hard-working team player motivated to identify challenges and implement solutions.
The following qualifications are highly desirable:
- Experience with forecasting.
- Experience with AWS.
- Familiarity with version control software (e.g. Github).
- Experience designing and understanding A/B tests.
- Excitement for start-ups and building from the ground up.
We offer a competitive compensation package, including:
- $130,000 per year base salary.
- An annual bonus percentage that varies based on level of role.
- Employer matching (up to 3% of base salary) for company-sponsored 401K plan.
Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
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