Data Insights Analyst

7 days ago

Los Angeles, California, United States That's it. Full time
About the Role

We are seeking a highly skilled Sr.Category Insights Analyst to join our team at That's it. Nutrition. As a key member of our organization, you will play a critical role in driving accelerated growth, distribution gains, and elevating customer partnership via category and shopper insights.

The successful candidate will work closely with our Director of Category Insights and internal Sales Team to influence the development and implementation of category strategy & initiatives across major retailers. You will be responsible for leading category management initiatives, providing actionable insights, and supporting strategic decision-making.

Key Responsibilities
  • Develop and execute comprehensive category management strategies aligned with overall business objectives.
  • Conduct in-depth category analysis to identify growth opportunities and address performance gaps.
  • Monitor market trends, competitor activities, and consumer behavior to share with the team during our internal Sales Meetings.
  • Develop category assortment plans, pricing strategies, and promotional activities.
Data Analysis and Insights
  • Develop sales presentations with relevant consumer insights, category insights, and product insights by working with the Sales Team to understand their customers' needs.
  • Prepare weekly, monthly sales reports & quarterly business reviews (SPINS, Customer POS, syndicated data, etc.).
  • Leverage data tools to extract meaningful insights from sales data, market research, and consumer behavior data.
  • Develop robust reporting and dashboards to track category performance and identify key metrics.
  • Review customer panel data and translate findings into clear and actionable recommendations through compelling analysis, storytelling, and presentations.
  • Conduct ad-hoc analysis to support decision-making and problem-solving.
Cross-Functional Collaboration
  • Collaborate closely with sales, marketing, design, and operation teams to ensure alignment and effective execution of category initiatives.
  • Build strong relationships with key stakeholders within the Convenience channel and other channel leaders (Grocery, Alternative, and International).
Convenience-Channel Specific
  • Lead the Convenience Channel Category Management with the Convenience Sales Team.
  • Create customer sales presentations by collaborating with the Convenience Sales Team, using our internal deck request forms, brainstorming ideas, crafting presentations, and reviewing them with Sales Managers.
  • Provide the bi-weekly 7-Eleven & Speedway sales reporting and inform any trends/patterns.
  • Create and maintain the Convenience Channel Base Deck.
  • Utilize the C-Store promotional tracker using the SPINS data, discuss the promo results, and develop the promo plans.
  • Be the channel expert by sharing the latest Convenience retailer news and trends to the team (Customer Annual Earnings Call, Circana, Nielsen, etc.).
Strategic Planning
  • Contribute to the development of long-term category strategies and growth plans.
  • Utilize trend reports or trade shows to identify innovation white space.
  • Identify and evaluate new product opportunities and category extensions.
  • Support senior team members in identifying trends and patterns.
Team Leadership
  • Individual contributor role with no direct reports.
  • Foster a culture of innovation and continuous learning within the team.

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