Performance Marketing Manager
2 weeks ago
We are seeking a highly skilled and results-driven Performance Marketing Manager to join our team at Home Organizers, Inc. As a key member of our marketing team, you will be responsible for developing and executing comprehensive performance marketing strategies to drive lead generation and customer acquisition.
Key Responsibilities:- Manage digital marketing campaigns end-to-end, inclusive of planning, execution, monitoring, and reporting across various channels including paid search, social media, display advertising, and email marketing.
- Continuously track and analyze campaign performance data to generate actionable insights, optimizations, and recommendations.
- Identify and execute A/B test opportunities to continually improve efficiency and effectiveness.
- Work closely with creative teams to develop compelling and effective ad creatives by identifying creative learnings and insights.
- Manage, monitor, and adjust budgets for marketing channels, ensuring efficient spend and maximum ROI.
- Develop and execute innovative performance marketing strategies to achieve lead generation targets.
- Collaborate with the marketing team to align performance marketing initiatives with overall business goals.
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- 4+ years of proven experience in performance or digital marketing, lead generation, or a similar role.
- In-depth experience with digital marketing channels and best practices, especially paid search and paid social.
- Proven ability to bring innovative testing ideas to the table and implement new technologies and strategies.
- Strong analytical skills with the ability to extract data and trending insights.
- Strong communication and collaboration skills to work effectively across departments.
- Experience with marketing automation tools and platforms.
- Excellent communication and project management skills.
We believe every employee should be recognized and rewarded fairly for a job well done We offer growth potential for motivated individuals, competitive compensation, and full benefits including medical, vision, and dental care. Your financial well-being will be supported through our 401(k) retirement investment plan. Furthermore, we offer a challenging but fun work environment with a group of dedicated and passionate employees.
Our employee benefits package includes the following:
• Medical
• Dental
• Vision
• 401(k) Retirement
• Paid Vacation Time
• Paid Holidays
• Life Insurance
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