Marketing Insights Director

2 days ago

Los Angeles, California, United States Ruggable Full time
About Ruggable

Ruggable is a pioneering direct-to-consumer e-commerce brand based in Los Angeles, California, renowned for its exceptional growth trajectory and loyal customer base. Our team is comprised of passionate individuals who deliver results and take pride in our patented washable rug design that's revolutionizing the home decor industry. Our mission is to empower customers to live vibrantly with beautiful products that excel in functionality.

Job Summary

We're seeking a highly skilled Manager to lead Ruggable's Marketing Insights team, playing a pivotal role in developing performance visibility and driving data-driven decisions across the organization. As a self-starter who thrives in a fast-paced environment, you'll be responsible for owning functional data initiatives from start to finish. In this role, you'll have the opportunity to develop measurable KPI metrics, drive strategic Marketing initiatives, and serve as the primary point of contact with internal stakeholders.

Key Responsibilities
  1. Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels within different marketing channels.
  2. Collaborate with data and consumer insights teams to drive actionable decisions enabling business growth through customer acquisition and retention.
  3. Collaborate with marketing leadership to develop strategy, goals, and KPIs through the entire marketing funnel from awareness to purchase.
  4. Create and maintain automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker, SQL, etc.
  5. Develop strong cross-functional relationships to become a key thought partner to Marketing and non-Marketing stakeholders.
  6. Own delivery of new data sources by identifying scope, priorities, roadblocks, and best practices and work cross-functionally to overcome any blockers or common pitfalls with the data.
  7. Provide guidance to direct reports, other team members, and internal stakeholders on best practices for leveraging data.
Requirements
  • 4+ years of hands-on experience working in an analytics role within an organization (ideally a high-growth DTC startup).
  • 1+ years of managing direct reports in analytics and insights roles.
  • Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business.
  • Advanced experience with SQL and data visualization or business intelligence tools (Looker).
  • Expertise with media and ecommerce platforms such as Google Analytics, Heap, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc.
  • Experience working with data engineering and external vendors to identify and onboard new data sources.
  • Excellent written and verbal communication with impeccable attention to detail.
  • Hard-working team player motivated to identify challenges and implement solutions.
Preferred Qualifications
  • Experience with forecasting.
  • Experience with AWS.
  • Familiarity with version control software (e.g. Github).
  • Experience designing and understanding A/B tests.
  • Excitement for start-ups and building from the ground up.
Compensation

$130,000 per year base salary. An annual bonus percentage that varies based on level of role. Employer matching (up to 3% of base salary) for company-sponsored 401K plan.

Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

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