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Franchise Marketing Specialist

2 months ago

Remote, Oregon, United States Valvoline Instant Oil Change Full time

About Valvoline Instant Oil Change

We're a leading provider of automotive preventive maintenance, with a proven track record of growth. Our focus is on investing in our people, processes, and technology to deliver efficient service across all our stores.

Our Culture

We're not just in the car business; we're in the people business. We're committed to creating a diverse and welcoming workplace with team members from varied backgrounds and experiences. We encourage people of color, women, LGBTQIA+, veterans, and persons with disabilities to apply.

The Opportunity

We're seeking a Franchise Marketing Manager to serve as a liaison between internal marketing resources and the franchise community. This role plays a critical part in ensuring our franchisees are delivering on key performance indicators. You'll work collaboratively with internal departments, franchise leaders, and stakeholders to identify support, platforms, and programs needed to achieve success.

Key Responsibilities

  • Lead cross-functional teams to roll out new marketing programs/initiatives, new vendors, and new tools to franchisees.
  • Evaluate franchise program participation and performance; drive improvement on KPIs.
  • Develop relationships with franchisees, engaging with them to improve their business performance.
  • Manage MAC (Marketing Advisory Council) communication and engagement.
  • Serve as the liaison between the franchise community and VIOC marketing leadership to bring valuable insights and feedback.
  • Craft program enrollment structure for franchisees and work to increase efficiencies for franchisees to engage in marketing programs.
  • Serve as a continual feedback loop between the internal team and franchisees to ensure best practices are being shared.

Requirements

  • Bachelor's degree
  • Minimum of five years of relevant work experience (experience working with franchisees preferred)
  • Retail/restaurant experience is preferred
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Must be authorized to work in the U.S.

What We Offer

  • Health insurance plans (medical, dental, vision)
  • HSA and flexible spending accounts
  • 401(k)
  • Incentive opportunity*
  • Life insurance
  • Short and long-term disability insurance
  • Paid vacation and holidays*
  • Employee Assistance Program
  • Valvoline Instant Oil Change discounts
  • Tuition reimbursement*
  • Adoption assistance*

Equal Employment Opportunity

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.