Email and Inbound Marketing Specialist

1 week ago

Portland Maine, United States BerryDunn Full time
About the Role

BerryDunn is seeking a highly skilled Digital Marketing Campaign Manager to join our Marketing Team. As a key member of our team, you will be responsible for the execution and performance of email marketing campaigns that drive prospect and client engagement throughout the prospect to client journey.

Key Responsibilities
  • Own the execution of the plan for all prospect- and client-facing digital communications and programs.
  • Work closely with the Digital Marketing Manager and Director of Marketing to develop and implement digital marketing strategies that drive business growth.
  • Manage email lists, personas, and target audiences to ensure accuracy of data.
  • Design and manage automated email workflows and advanced segmentation strategies to personalize communication and drive engagement.
  • Create and optimize the digital marketing calendar and strategy for new customer acquisition and onboarding programs.
  • Provide feedback to internal clients to help improve the overall effectiveness of the message and design.
  • Conduct A/B testing on digital elements (subject lines, CTAs, content) to continually optimize campaign performance.
  • Ensure all digital campaigns comply with legal regulations (CAN-SPAM, GDPR) and maintain digital deliverability best practices.
  • Act as liaison to the CRM team to align Marketing and CRM initiatives and partner with the Sales and Marketing Team to understand the various customer journeys and translate that into an engagement plan.
  • Report on overall success of campaigns across all platforms including aligning digital metrics to business KPIs and continually improve campaign success and conversion rates.
  • Address technical issues related to digital delivery, marketing automation, and ensure content is approved and optimized for performance.
  • Monitor deliverability rates and analyzing bounce/spam reports for improvement.
  • Develop and modify CSS to ensure accurate rendering across digital clients and devices, while following best practices to avoid spam traps.
  • Ensure digital campaigns adhere to industry best practices.
  • Create web pages in support of new marketing programs.
Requirements
  • A bachelor's degree in marketing, Business, or a related field.
  • 3+ years of experience managing and executing digital marketing campaigns.
  • Experience working with marketing automation tools, specifically HubSpot.
  • Working knowledge of HTML and CSS for digital development.
  • An understanding of digital compliance laws including CAN-SPAM, CCPA, GDPR, etc.
  • A skill for detail and organization, yet flexible, and adept at solving problems creatively.
  • Strong project management and communication skills.
  • Experience managing multiple integrated initiatives simultaneously.
  • The ability to work both independently and with a team.
  • Superior language, grammar, and proofreading skills.
Compensation Details

The base salary range targeted for this role is $60,000 - $70,000.

This salary range represents BerryDunn's good faith and reasonable estimate of the range of possible compensation at the time of posting.

If an applicant possesses experience, education, or other qualifications in excess of the minimum requirements for this posting, that applicant is encouraged to apply and a final salary range may then be based on those additional qualifications; compensation decisions are dependent on the facts and circumstances of each case.

The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, years of experience, depth of experience, seniority, merit, education, training, amount of travel, and other relevant business considerations.

BerryDunn Benefits & Culture

Our people are what make BerryDunn special, and in return we strive to support our employees and help them thrive.

Eligible employees have access to benefits that go beyond what's expected to support their physical, mental, career, social, and financial well-being.

Visit our website for a complete list of benefits and a look into our culture:

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