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SOREL Senior Email Marketing Specialist

2 months ago

Portland, United States Columbia Sportswear Full time

*This is a hybrid role based out of our HQ near Portland, OR. In-office expectation is 3 days a week*. ABOUT THE POSITION The SOREL Senior Email Marketing Specialist is an important member of the SOREL Global Brand Marketing and North America Ecommerce team, responsible for owning and marshalling the comprehensive email strategy to foster consumer loyalty, increase retention, deliver on sales growth objectives, and increase consumer lifetime value. The person in this role will contribute to the growth, profitability, and innovation of SOREL.com through the strategic development of email messaging inclusive of marketing, triggered, and operational email programs. This role will maintain and enhance our existing email marketing and messaging strategy with a focus on increased segmentation, relevancy, and qualified email database acquisition that achieve brand, consumer, and commerce performance goals. HOW YOU WILL MAKE A DIFFERENCE Develops, manages, and executes email marketing calendar across all email tiers including timing, cadence, promotional, and segmentation plans. Partner closely with internal Creative, E-commerce, Marketing, and Merchandising teams to craft messaging strategies and content in support of seasonal initiatives and business goals. Analyzes and interprets email campaign performance, leverages insights to make directive, proactive recommendations related to email strategy and programs. Provides regular reporting views for weekly, monthly email campaign performance across the full email program. Leads and develops audience and messaging segmentation strategies to drive increased personalization and grow incremental sales revenue within channel. Own and activate email optimizations and testing plans to drive improvement across engagement KPIs and sales goals in the email channel. Work closely with data analyst to track and enhance testing agenda to continuously improve the email program. Monitor marketing trends in and around email to bring new strategies and tactics to SOREL. Develop Email sales and acquisition plans and track Email performance goals including weekly, monthly, yearly forecasting responsibilities. YOU ARE An online shopper, familiar with creating best practices for online experiences. A team player, who enjoys and thrives in a cross-collaborative organization. A change agent - comfortable working within ambiguity and pivoting strategically based on performance. A sharp, critical thinker with effective problem-solving skills. YOU HAVE Bachelor's Degree with preference to concentration in advertising, marketing, business administration, Ecommerce, and/or communications. 5+ years' experience of progressive responsibilities leading email strategy and conversion optimization initiatives within B2C/DTC retail and/or an innovative, consumer brand. Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (SFCC, Adobe Experience Manager), A/B testing tools (Monetate, Dynamic Yield, Optimizely), site analytics (Adobe Analytics, Google Analytics), and other business intelligence tools (Power BI). Experience with Emarsys and or Bluecore ESPs a plus. Adaptable in a fast-paced, deadline-oriented environment with the ability to manage multiple, competing priorities with a strong sense of urgency. Experience influencing senior leadership and quantifying results for consumption by various levels within the business. This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. #J-18808-Ljbffr