Cultural Insights Strategist

3 weeks ago


New York, New York, United States Match Group Full time
Cultural & Consumer Insights Lead

About the Role
Hinge, a leading dating app, is seeking a Cultural & Consumer Insights Lead to drive strategic growth and innovation in the dating industry. As a key member of the marketing team, you will lead a new team dedicated to understanding the cultural forces shaping modern dating across different global markets.

Responsibilities
  • Thought Leadership: Develop and execute Hinge's Cultural & Consumer Insights roadmap, driving cross-functional buy-in and inspiring relevant marketing and product strategies.
  • Deep Research Expertise: Direct internal teams and external partners through various research methods to investigate cultural dynamics affecting Hinge and dating globally.
  • Storytelling & Strategy: Synthesize research across different sources and connect the dots into clear insights stories that ignite action.
  • Workshops & Socialization: Organize and facilitate workshops with marketing and product teams to socialize cultural insights and ensure integration into strategic planning.
  • Agency Management: Direct external research and strategy agencies, providing clear briefs and strategic direction to ensure their work aligns with Hinge's goals.
  • Global & Local Perspectives: Balance global trends with regional and local cultural nuances, ensuring Hinge's brand messaging and product features resonate with diverse audiences worldwide.

What We're Looking For
  • Extensive Experience: 8+ years in brand, marketing, consumer, or cultural research, with hands-on expertise in various research methodologies.
  • Demonstrated Leadership: Strong leadership skills with a history of managing and influencing teams, including building relationships with cross-functional partners and C-Level executives.
  • Skilled Strategist: Ability to act as a bridge between research and strategy, with a track record of authoring inspiring insight stories & strategies that unlock growth for consumer-focused companies.
  • Cultural Decoder: Passion for uncovering cultural drivers influencing human behavior, with a willingness to bring avant-garde thinking to the table.
  • Mission-Driven: Passion and curiosity about dating culture and Hinge's mission of inspiring intimate connections to create a less lonely world.

At Hinge, our core values are...
Authenticity: We share, never hide, our words, actions, and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer, valuing diversity and not discriminating on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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