Strategist - Intelligence

4 weeks ago

New York, New York, United States Storyful Full time
Job Description:

At Storyful, we are seeking a skilled Strategist to join our Intelligence team. As a key member of our team, you will play a crucial role in developing and delivering business-critical insights for our clients. Your ability to drive data-driven strategies from conception to completion and your talent for storytelling will help us provide great experiences for our clients.

Responsibilities:

  • Develop a strong understanding of the client's business and strategy to ensure deliverables are aligned with strategic objectives.
  • Translate data and analysis into actionable social insights to produce impactful strategies that can be applied to client needs.
  • Lead presentations to clients across the project lifespan, including research briefings and strategic workshops.
  • Serve as a key point of collaboration to drive client engagement across programs.
  • Own ideation around client recommendations, working with internal and external stakeholders to develop impactful ideas that can be put into action.
  • Research and Insights Management:
    • Take ownership of the client brief, translating client needs into achievable research and strategy questions that inform research design.
    • Serve as the arbiter of quality across outputs produced for clients, working with editorial, project management and design teams to meet internal standards.
    • Manage the lifespan of the client project, coordinating internal resources and maintaining oversight of team outputs to ensure on-time delivery.
    • Conduct research across a diverse set of sources, specifically social and digital media, influencer engagement, consumer sentiment and narratives to drive recommendations.
  • Innovation and Thought Leadership:
    • Work with team leadership to maintain and improve existing methodologies and approaches to ensure Storyful stays ahead of the curve.
    • Collaborate with product teams to drive tool development and innovation.
    • Drive internal expertise around relevant industries, staying ahead of emerging trends and the opportunities they may represent for our clients.
    • Serve as a subject matter expert to support insight production for marketing and pre-sales engagements, including authoring blogs and newsletters.

Requirements:

  • 2 to four years of relevant experience within a social media, corporate communications, marketing, consultancy, media or brand environment.
  • Strong written and verbal communication skills.
  • Strong qualitative and quantitative research abilities; including ability to glean creative insights across disparate data signals.
  • Experience delivering strategic guidance and insights for clients, which could include cultural, audience and digital insights for marketing, comms or strategic use cases.
  • Strong project management skills, preferably in a high-paced environment with a deadline-driven culture.
  • Ability to brainstorm and ideate, ideally both internally as well as in client workshops.
  • BA/MA qualified in a related discipline.
  • Fluency in a non-English language is a plus, but not required.
  • Experience using online monitoring tools such as Brandwatch, Zignal, Meltwater, Netbase Quid, and BuzzSumo a plus.

At Storyful, we believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.

Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion.

Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.

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