Digital Culture Strategist

4 weeks ago

New York, New York, United States Whalar Group Full time
Job Title: Creator in Residence

At Whalar Group, we're seeking a dynamic and creative Creator in Residence to take the reins of our social media channels for our talent and sports businesses. This Director-level role is perfect for someone who lives and breathes digital culture, understands the nuances of content creation, and has a keen eye for trends.

About the Role:

We're looking for a seasoned professional with 6+ years of experience in social media management, content creation, or a similar role. You'll be responsible for developing and executing a comprehensive social media strategy that reflects Whalar Talent's brand ethos and supports our mission of empowering creators and athletes.

As a Creator in Residence, you'll be the voice of Whalar Talent across platforms, crafting compelling narratives, engaging with our community, and showcasing the talents of the Creators and athletes we represent, and staff on our team.

Key Responsibilities:
  • Develop and execute a comprehensive social media strategy that reflects Whalar Talent's brand ethos and supports our mission of empowering creators and athletes.
  • Establish and own Whalar Talent's TOV across social platforms, establishing appropriate nuances per each platform and upholding deliberate consistency across each, from visuals to copy to content choices.
  • Produce engaging, on-trend content tailored for each social media platform, ensuring it resonates with our diverse audience, from Gen Z to Millennials and beyond.
  • Build and nurture an online community, responding to comments, messages, and mentions, and fostering meaningful interactions with our followers.
  • Collaborate with the talent management team to highlight our creators' work, collaborate on cross-promotional opportunities, and amplify our talent's voice on our channels.
  • Track social media performance, analyze data, and provide regular reports with insights and recommendations for optimization.
  • Represent Whalar Talent in online discussions, webinars, and events, positioning the brand as a thought leader in the Creator Economy.
Requirements:
  • 6+ years of experience in social media management, content creation, or a similar role, with a strong portfolio showcasing your work.
  • Deep understanding of digital culture, the Creator Economy, and the ability to anticipate and react to trends.
  • Exceptional writing and storytelling skills, with a talent for crafting compelling narratives that resonate with various audiences.
  • Ability to work independently, take initiative, and manage small and large projects.
  • A creative mindset with the ability to think outside the box and bring fresh ideas to the table.
  • Familiarity with the interests and behaviors of different generations, particularly Gen Z and Millennials.
  • Full-stack content creation abilities, having a keen eye for design and a talent for creating culturally relevant assets, including being able to edit and cut content as needed.
  • Proficient in social media management tools, analytics platforms, and content creation software.
  • Strong attention to detail and impeccable organizational skills.
What We Offer:
  • A competitive salary range of $135,000 - $150,000.
  • A collaborative work environment, opportunities for professional growth, and the chance to work with some of the most innovative creators and athletes in the industry.
  • A comprehensive benefits package, including medical, dental, vision, 25 days of PTO, retirement planning, and more.

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