Sales and Marketing Director

2 days ago


Rochester, Minnesota, United States Volunteers of America Full time
Sales and Marketing Director Job Summary

We are seeking a highly motivated and experienced Sales and Marketing Director to join our team at The Homestead at Rochester. As a key member of our leadership team, you will be responsible for driving sales and marketing efforts to achieve occupancy goals and promote our community's services.

Key Responsibilities:
  • Develop and implement sales and marketing strategies to attract new residents and increase occupancy rates
  • Manage and coordinate marketing efforts, including advertising, social media, and community events
  • Build and maintain relationships with referral sources, including healthcare providers and senior living organizations
  • Conduct tours and presentations to prospective residents and their families
  • Collaborate with the Residence Director to develop and implement an annual sales and marketing plan
  • Monitor and analyze sales and marketing metrics to inform future strategies
Requirements:
  • 5+ years of experience in sales and marketing, preferably in the senior living industry
  • Graduate degree in business, marketing, or a related field
  • Strong communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Proficiency in CRM software and other marketing tools
About The Homestead at Rochester:

The Homestead at Rochester is a vibrant and supportive community that offers a range of services and amenities to support the health and well-being of our residents. We are committed to providing exceptional care and service, and we are seeking a Sales and Marketing Director who shares our values and is passionate about promoting our community's services.



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