Search Marketing Lead

1 week ago


California, United States Mediasmith Full time

Position Summary:

The Search Marketing Lead is crucial in managing daily client interactions, strategic planning, execution, optimization, and performance analysis of paid search initiatives.

Key Responsibilities:

  • Collaborate with the Director of Search to establish optimal search strategies tailored to client needs.
  • Formulate search strategies and oversee campaign execution aligned with client goals.
  • Work alongside the integrated media team to generate recommendations and deliver insightful analyses.
  • Act as the primary contact, fostering ongoing relationships with clients, vendors, and partners.
  • Oversee the planned budget for search initiatives and ensure effective campaign delivery.
  • Conduct routine campaign maintenance and audits to ensure account hygiene.
  • Guarantee timely completion of deliverables.
  • Stay informed about changes in the search landscape and their implications for client businesses.
  • Provide training, mentorship, and leadership to team members.

Qualifications and Skills:

  • A Bachelor's degree or equivalent experience in marketing, advertising, or communications.
  • 3-5 years of experience in paid search (SEM), including at least 1 year in a managerial role.
  • Strong problem-solving abilities with a focus on data-driven solutions.
  • Exceptional verbal and written communication skills.
  • Proficient in ad tech platforms and major search engines (Google, Bing).
  • Advanced skills in Excel, including formulas, pivot tables, and lookup functions.
  • Detail-oriented and organized, with the ability to prioritize tasks and meet deadlines.
  • A collaborative team player with a positive attitude and adaptable work style.

About Mediasmith:

Mediasmith is an independent media agency dedicated to integrating strategic thinking and digital expertise into media execution and analytics. We simplify impactful media solutions.

With a distributed workforce across major metropolitan areas, we provide our team access to a variety of workspaces. Mediasmith is committed to equal opportunity employment, offering competitive compensation and a comprehensive benefits package in a relaxed and friendly environment.


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