Head of Marketing Strategy and Operations

5 days ago


Étreux, Hauts-de-France, United States Epsilon Data Management, LLC Full time

Epsilon Data Management, LLC is a global data technology company that powers marketing and advertising ecosystems.

As Head of Marketing Strategy and Operations, you will play a key role in developing and executing lead generation initiatives for Epsilon's data solution offerings. Your expertise in multi-channel marketing, demand generation, lead funnel management, and communication will drive growth in our pipeline and achieve business objectives.

This role offers a unique opportunity to influence our marketing strategy, working with executive-level business stakeholders to drive growth in their business and contribute to the organization's overall success.

You will be an individual contributor, reporting directly to the Senior Director, Product Marketing and working closely with key stakeholders, including Product Marketing, Sales, Creative, Marketing Operations, and the owners of our various marketing channels.

Key Responsibilities:
  • Lead integrated marketing planning process for Epsilon's Data Layer solutions (CDP, Clean Room, Data, and Loyalty) in close collaboration with Product, Sales, and Marketing, ensuring marketing activities align with business needs and priorities.
  • Build, manage, and execute a multi-channel, multi-touch marketing plan to achieve healthy pipeline coverage, expanding reach into existing accounts and penetrating new accounts.
  • Partner with executive leaders to establish meaningful, realistic goals and KPIs mapped to business outcomes.
  • Drive the development of high-quality leads through various channels.
  • Develop robust lead nurturing programs to move prospects through the sales funnel.
  • Partner closely with Product and Sales to define key buyer personas, market segments, and target account lists based on how they buy and the customer lifecycle.
  • Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity, and prioritization.
  • Partner with peers who manage our paid, owned, and earned channels, as well as content, creative, and operations teams to develop and activate high-quality, compelling marketing initiatives based on audience segments and personas.
  • Optimize activities by reviewing results to measure effectiveness and improve performance based on learning.
  • Manage campaign budgets effectively and optimize spend to maximize ROI.

What You'll Achieve

We estimate that the annual salary for this position will be around $140,000, depending on your location and experience.

Epsilon Data Management, LLC values innovation and empowers employees to make a difference. As part of our team, you will have opportunities for professional development, recognition, and charitable donation matching.

Epsilon is an Equal Opportunity Employer and welcomes applicants from diverse backgrounds.



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