VP Marketing and Consumer Strategy Leader
3 weeks ago
Establish a consumer-centric culture, managing activities that deeply understand consumer needs. Develop and execute brand, campaign, engagement, and retention strategies to build trusted relationships with consumers.
This role is responsible for brand, consumer, and sales strategy for Author. As the steward of the consumer, you will lead a team focused on understanding consumer needs and developing strategies to meet those needs.
We are seeking an experienced leader who has significant experience managing high-trust consumer brands and leading the development of closed-loop, attrition-free consumer journeys across digital, service, and in-person channels.
Sales Strategy: Define member acquisition and sales strategy in collaboration with enterprise sales channels and in-market sales teams. Develop and deliver content and engagement with sales leadership, brokers, and agents to introduce and build recognition of the Author by Humana brand.
Marketing Campaigns: Develop, execute, and monitor marketing campaigns to attract, engage, and retain Author audiences. These efforts welcome and recognize customers, building trusted relationships and creating permission space to engage more deeply with consumers on their whole health needs.
Consumer Insights: Develop and manage key consumer insights programs, including consumer advisory boards, Voice of Customer feedback loops, and other consumer strategy initiatives. Conduct research and testing efforts to learn from and understand the needs and preferences of Author customers that inform all aspects of Author offerings.
Culture and Experience: Building from member insights and company objectives, define and iterate Author's differentiated customer experience, designing concepts, services, journeys, and touchpoints to achieve desired member impact. Establish metrics for defining trust and the relationship with consumers and deliver on Marketing and Consumer Insights-specific KPIs (e.g., member growth, retention, brand reputation).
Requirements: Requires 10 years combined experience working in consumer-centered design, marketing, brand strategy, 5 years in leadership role. MBA preferred. Previous experience using consumer-centered design, design thinking, and/or lean start-up approaches to develop consumer-centric strategies.
Salary: $120,000 - $150,000 per year, depending on experience.
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