Digital Marketing Specialist

1 week ago


Brooklyn, Ohio, United States Medical Mutual of Ohio Full time

About Medical Mutual of Ohio


Medical Mutual of Ohio is a leading health insurance company that provides peace of mind to over 1.2 million members through its high-quality health, life, disability, dental, vision, and indemnity plans. With a rich history dating back to 1934, the company offers fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement, and individual plans.


Job Summary


We are seeking a skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for executing day-to-day functions related to maintaining our corporate websites and online brand. This includes ensuring our websites meet the needs of our target audiences, building knowledge of search engine optimization (SEO), website usability, and agile software development as it pertains to our overall corporate website strategy.


Key Responsibilities


  • Execute website strategy developed by department leadership.
  • Use a content management system (CMS) to support day-to-day management of corporate websites, including content management, updates, and audits.
  • Gain exposure to search engine optimization (SEO) and website usability best practices and tools under the guidance of more senior team members.
  • Stay current in knowledge of website platform, best practices, and industry trends.
  • Perform other duties as assigned.

Requirements for Digital Marketing Specialist II


For the Digital Marketing Specialist II role, the successful candidate will be responsible for executing day-to-day functions related to maintaining our corporate websites and online brand. This includes ensuring our websites meet the needs of our target audiences, assisting with creating web experiences that support our acquisition and retention marketing campaigns, and executing website optimization and search engine optimization (SEO) tactics.


  • Use a content management system (CMS) to perform day-to-day management of corporate websites, including content management, updates, and audits.
  • Create and maintain landing pages aligned with marketing and communications campaigns that drive conversions.
  • Execute on search engine optimization tactics using SEO tools, including keyword research and content audits.
  • Analyze SEO metrics, such as search engine referrals and keyword rankings.
  • Assist with website optimization projects and implement some optimization tactics, such as A/B testing and personalization, to improve overall user experience.
  • Implement website strategy developed by department leadership.
  • Stay current in knowledge of website platform, best practices, and industry trends.
  • Perform other duties as assigned.


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