Senior Vice President of Marketing
1 week ago
Accolade is a leading healthcare company that provides personalized healthcare experiences to millions of people and their families. Our mission is to help every person live their healthiest life by connecting them to the right care at the right time.
Role OverviewWe are seeking a highly experienced Senior Vice President of Marketing to lead our marketing efforts and drive business growth. As a key member of our executive team, you will be responsible for developing and executing a comprehensive marketing strategy that highlights our transformative impact on the healthcare marketplace.
Key Responsibilities- Partner with the executive team to create an integrated marketing strategy that drives business growth and optimizes member experiences.
- Develop and execute strategies that highlight our company's transformative impact on the healthcare marketplace, enhancing awareness of our full suite of capabilities.
- Act as a thought leader and evangelist for the company, creating authentic messaging that unites and inspires the entire organization.
- Build and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
- Partner with sales leaders to boost demand by strategically positioning our offerings and driving widespread service adoption.
- Drive lead generation and conversion through integrated marketing campaigns and nurture strategies across all channels.
- Oversee the entire funnel strategy and execution, from industry awareness to acquisition to growth, with a focus on acquiring, retaining, and expanding business through comprehensive solutions.
- Strengthen and manage our brand, ensuring consistency across all platforms and communication, and lead initiatives to enhance brand recognition and loyalty.
- Enhance marketing data and analytics to ensure real-time understanding of marketing performance and demand.
- Establish and monitor KPIs (key performance indicators) aligned with corporate and marketing objectives, leveraging data to provide clear and actionable insights.
- Perform comprehensive data analysis to identify trends, opportunities, and areas for optimization, ensuring decisions are based on robust data and sound reasoning.
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