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LATAM Regional Creative Leadership Director

2 months ago

Miami, United States Initiative Media LLC Full time

Company Overview:
Initiative Media LLC is a dynamic organization specializing in innovative marketing solutions across Latin America and the United States.

Position Summary:
The LATAM Regional Creative Leadership Director will oversee the operations of the Mediabrands Content Studio throughout Latin America, Miami, Los Angeles, and New York City.

Key Responsibilities:
1. Lead and manage a diverse team of over 30 marketing professionals, including Creative Directors, Producers, Copywriters, Art Directors, and Client Experience Executives.
2. Direct the development and implementation of creative strategies for media and marketing campaigns with budgets exceeding $15 million.
3. Oversee the entire campaign development process from initial concept through to production.
4. Collaborate with clients in the Consumer Packaged Goods (CPG) and entertainment sectors.
5. Manage design teams across various disciplines, including Creative, Client Experience, Influencer Management, and Digital Production & Development.
6. Utilize platforms such as Google Data Studio, DV360, Sizmek, Amazon Ads, Meta Ads, TikTok creators, YouTube creators, CreatorIQ, Sprinklr, Asana, Trello, and Adobe Visual Attention Software to develop content for programmatic advertising, print, traditional and digital out-of-home, television, connected TV, radio, social networks, display banners, and online video.

Travel Requirements:
Approximately 40% domestic and international travel is expected.

Work Environment:
This role offers a hybrid work model, allowing for a combination of in-office presence and remote work flexibility.