Senior Trade Marketing Manager, LATAM

2 weeks ago

Miami, United States Interparfums, Inc. Full time

Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, DKNY, Donna Karan, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company’s products are sold in over 120 countries.


The Sr. Trade Marketing Manager for LATAM & Travel Retail Americas is responsible for incorporating and adapting the global strategy of our brands for each specific market, to maximize the performance of products at the point of sale, driving sell-out, profitability, and gain of market share objectives. This individual will be the liaison between the Sales Team, the Global Trade Marketing Team, and Distributors.


This role is based out of Miami, FL, with up to 30% travel to Latin America.


Key Responsibilities

  • Develop the trade marketing strategy and launch plans to be approved by the brands, and supervise Distributor’s implementation to drive sales of all Interparfums License brands across the LATAM and Travel Retail Americas regions
  • Manage media budgets and follow-up with distributors: allocation, monitoring, invoicing, reporting
  • Challenge and lead approval process of brand campaigns (digital, traditional media and client facing activities) for each distributor to deploy impactful and harmonized 360-degree communication
  • Support distributors in developing overarching communication strategies and tools that set key performance goals (branding/traffic/conversion/retention) and deliver the right balance of paid, owned, and earned traffic with positioning and messaging
  • Liaise with Global Trade Marketing and PR/Training Team for consumer-facing and influencer events
  • Analyze launch results and monitor key market trends, and define incentives, events, and contests in partnership with distributors and sales team to boost brand awareness and sell out
  • Manage activity reports and carry out field/clients visit to monitor and ensure correct execution
  • Develop Regional Merchandising guidelines adapted to the relevant markets and supervise / monitor implementation of permanent spaces
  • Track product forecasts and liaise with the Trade Marketing Director and LATAM & TR Sales Team to ensure successful launches and product availability
  • Support Sales and upper management team with monthly sales reports/analysis, business reviews and Presentations
  • Supervise the coordination of training deliverables by brand for distributors: adapt and translate brand training tools into Spanish, manage regional training tool orders, support local trainers with implementation of training events
  • Organize and implement the annual regional Distributor Conference in collaboration with the Trade Marketing Director
  • Coach and develop direct reports, including one Junior Trade Marketing Manager


Required Education/Experience

  • 8-10+ years of Marketing experience in the Beauty/Consumer Goods industry
  • Bachelor's degree in Marketing, Business, or related field
  • Prior working experience in LATAM Market and with distributors
  • Previous people management experience
  • Must be fluent in both English and Spanish


Required Skills

  • Independent working, self-motivated and passionate
  • Ability to work in cross functional teams & Management experience
  • Strong organizational skills combined with Multi-task management
  • Solution-oriented with ability to react quickly
  • Strong media knowledge is a plus
  • Excellent written and verbal communication and presentation skills
  • Proficiency at sales analysis, business planning and execution
  • Computer and analytical skills: Excellent Excel/Powerpoint capabilities
  • Thrives in a fast-paced environment and deadline driven
  • Team player with a professional and enthusiastic “can-do” attitude


We Offer

  • An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
  • Low hierarchy with high visibility to C-Suite on a regular basis
  • A growing company with a proven track record of solid financial stability
  • Bonus opportunity based on personal and business performance
  • Paid time off policies including vacation, holiday, and sick days
  • 401K plus company match
  • Robust healthcare, insurance, and benefit options
  • Options to support development, including complimentary access to LinkedIn Learning


Interparfums USA, LLC is an equal opportunity employer and is committed to equal opportunity employment without regard to race, religion, color, sex, age, sexual orientation, national origin, citizenship, disability or any other basis of discrimination prohibited by applicable local, state or federal law.

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