Channel Marketing Manager

4 weeks ago

Frisco, Texas, United States McAfee Full time
About the Role

We are seeking a highly skilled Channel Marketing Manager to join our team at McAfee. As a critical member of our North America Channel Marketing & Success team, you will work closely with cross-functional team members and key partner contacts to ensure success along all stages of the end-customer's journey.

You will be responsible for creating and executing strategic business decisions, go-to-market plans, and marketing programs to increase awareness, sales, and activation of McAfee's products and solutions. This includes conceiving, proposing, and implementing marketing communications and partner onboarding plans.

This is a remote position, but you may be required to be onsite at our Frisco, TX office on an as-needed basis. We will only consider candidates who are a commutable distance to Frisco or Dallas and are not offering relocation assistance at this time.

Key Responsibilities
  • Understand industry trends and needs of Mobile/Internet Providers and Consumers to develop comprehensive go-to-market plans, including product positioning, launch strategies, and sales enablement materials aligned to partner and McAfee brand guidelines
  • Build strong relationships and collaborate with external partners and cross-functional internal teams to establish best practices for the products as well as marketing communications and execution
  • Advocate for the consumer and partners, ensuring consistency in visuals and messaging across customer experiences and communications
  • Using data insights, create and execute marketing campaigns through our app messaging system and initiatives to drive awareness, acquisition, and usage of the products, creating compelling messaging that effectively communicates the value of our solutions to the end-consumer
  • Craft campaign toolkits and communications in support of company news, seasonal campaigns, major cybersecurity incidents, new research, and industry trends to arm partners with response materials and highlight McAfee's thought leadership
  • Support a variety of sales channels with content, sales materials, strategy, programs, training, and sales tools to drive customer acquisition, loyalty, and growth
  • Identify project milestones and goals, and manage assigned project deliverables to ensure timely delivery
  • Forecast, monitor, evaluate, and report on key metrics relating to campaign performance, revenue impact, product engagement, and impacts of the partners' business
  • Stay up to date on app marketing trends and engagement benchmarks to develop playbooks for partner recommendation
About You

We are looking for a highly experienced and skilled Channel Marketing Manager who has a strong background in consumer marketing. You should have at least 7+ years of experience in a consumer marketing role, with a proven track record of developing and executing end-to-end GTM strategies for existing and new product launches to achieve sales and marketing objectives.

You should also have experience working in or with top-tier service providers in the mobile app space, cybersecurity, or a similar technical field. Additionally, you should have excellent communication skills and expertise in creating and delivering presentations, as well as the ability to work independently and remotely with minimal direct supervision.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about consumer marketing, we encourage you to apply for this exciting opportunity.

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