Global Partner Marketing Lead

1 week ago

Frisco, Texas, United States Equinix Full time
Job Summary

As a Senior Manager of Global Partner Marketing, you will be responsible for driving the development and execution of the Global Partner Experience across marketing-owned partner-facing tools and systems to achieve sales and marketing goals and objectives.

Key Responsibilities
  • Develop and execute demand generation campaigns to enable co-branding and customization by Partners, through cross-collaboration with key stakeholders across Marketing, Channel Marketing, and Channel Sales organization.
  • Develop Partner Portal strategies, implementation plans, and manage budgets to increase adoption and utilization of the portal, accelerate channel awareness, partner education, channel demand generation, joint marketing activities, and partner readiness and enablement.
  • Drive global consistency through collaboration and alignment with Regional Partner Marketing and Global Partner Experience peers to develop and execute consistent processes, positioning, and messaging across partner-marketing owned tools (Partner Portal, Demand Center), including localization when required.
  • Develop and manage joint marketing fund programs in partnership with Global Partner Programs team to accelerate joint marketing activities with prioritized partners.
  • Enhance partner experience through consistent monitoring and measurement of partner-facing tool utilization, identify gaps, and create programs/campaigns, tactics to fill those gaps, and provide regular reporting to key stakeholders.
  • Lead internal global communication efforts to drive alignment with and awareness of partner engagement with partner-marketing owned partner-facing tools.
  • Serve as Global Partner Experience prime for Reseller partners to maintain overall reseller community acumen, engage with Channel Sales leaders, and Regional Partner Marketing Managers to participate in quarterly business reviews supporting alignment.
Qualifications

10+ years of experience preferred, Bachelor's degree preferred. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy/childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political/organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

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