Director of Product Marketing Strategy

3 weeks ago


Frisco, Texas, United States Equinix Full time

About the Role

Equinix is seeking a seasoned Director of Product Marketing to lead the development and implementation of marketing strategies for our data center and networking products. This strategic leader will oversee a dedicated team responsible for driving product positioning, messaging, and go-to-market initiatives aligned with business objectives.

Key Responsibilities

  • Develop and execute robust product marketing strategies for data center and networking products, including market analysis, segmentation, and targeting.
  • Lead and manage a team of marketing professionals responsible for delivering high-impact product positioning, launch strategies, and sales enablement materials.
  • Identify opportunities to enhance existing products and develop new offerings based on market feedback and technological trends.
  • Establish and manage product messaging and positioning guidelines to ensure consistency, clarity, and impact across all marketing and sales channels.
  • Create and oversee the production of effective marketing content that communicates product benefits, features, and differentiators across various channels, ensuring content resonates with and engages the target audience.
  • Foster collaboration across Product Management, Technical Product Marketing, Solution Marketing, and Sales Enablement teams to streamline go-to-market processes and ensure effective communication between product development and market-facing teams.
  • Track and report on key performance indicators related to product marketing effectiveness, market penetration, and customer feedback.
  • Build strong relationships with cross-functional teams to support integrated marketing efforts.

Requirements

  • Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 15 years of experience in product marketing within the B2B tech sector, with a significant focus on networking products and services. Demonstrated success in developing and leading product marketing strategies in a fast-paced technology environment.


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