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Lead Account Executive, Technology Communications
2 months ago
As a Lead Account Executive specializing in Technology Communications, you will be at the forefront of shaping narratives that influence the technology landscape.
In a world where technology is constantly evolving, your role will be pivotal in crafting compelling stories that resonate with audiences and drive significant impact.
Key Responsibilities:
1. Oversee daily client interactions, acting as the main liaison for designated projects and ensuring timely delivery of program components.
2. Design and execute comprehensive communication strategies, encompassing media outreach, thought leadership initiatives, and product unveilings, in collaboration with account leaders.
3. Build and nurture relationships with influential media figures within the technology sector, securing meaningful coverage for clients.
4. Conduct thorough research and analysis of market trends to uncover proactive storytelling opportunities, positioning clients as industry thought leaders.
5. Produce high-quality written materials, including press releases, media alerts, blog entries, and social media content, demonstrating exceptional writing and storytelling capabilities.
6. Contribute to the strategic development of client programs, engaging in brainstorming sessions and presenting insightful recommendations.
7. Mentor junior team members, guiding their work on assigned accounts to ensure excellence and support their professional growth.
Qualifications:4+ years of experience in public relations, particularly within the technology sector.
Experience with at least two of the following areas: consumer electronics, semiconductors, automotive technology, or AI-related clients.
Familiarity with product launches and media review programs.
Proven track record in managing programs related to major industry events.
A genuine enthusiasm for technology and the ability to engage deeply with the subject matter.
Strong media relations skills with established connections to relevant journalists.
Exceptional written and verbal communication skills, with a meticulous attention to detail for crafting impactful narratives.
Outstanding organizational abilities and a commitment to delivering high-quality work.
A proactive mindset with confidence in client interactions.
A collaborative approach, fostering a supportive environment for junior team members.
Ability to juggle multiple projects and meet deadlines in a dynamic setting.
Strong strategic thinking and problem-solving skills.
About Burson North America:
Burson North America is a leader in global communications, dedicated to enhancing client value through reputation management.
Our specialized teams leverage cutting-edge technologies and innovative creativity to help brands redefine their reputations as a competitive edge in today's market.
We are committed to diversity, equity, and inclusion, recognizing these values as essential to fostering creativity and driving innovation. A diverse workforce inspires bold ideas and meaningful connections, enabling us to deliver exceptional results for our clients.
The salary range for this position is competitive and varies based on experience and qualifications. We offer a comprehensive benefits package.
As an Equal Opportunity Employer, Burson North America values diversity and does not discriminate based on race, creed, color, age, religion, sex, disability, sexual orientation, gender identity or expression, marital status, military status, national origin, or ancestry.
