Digital Marketing Strategist

1 month ago


Blacksburg, Virginia, United States Mediabistro Full time
Marketing Director Job Description

We are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition and revenue growth.

Key Responsibilities:
  • Develop and implement digital acquisition strategies across multiple channels, including PPC, SEO, email, and SMS.
  • Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and optimization.
  • Monitor and report on the performance of marketing initiatives, using data-driven insights to refine strategies and tactics.
  • Collaborate with cross-functional teams, including product, sales, and design, to ensure cohesive messaging and branding.
  • Lead cross-functional teams to execute on strategy and inspire team members to meet bold goals in a fast-paced environment.
  • Own the P&Ls for brand partnerships and manage performance goals, KPIs, and profitability.
  • Oversee budgeting, forecasting, and reporting.
  • Identify new channels of opportunity to invest and find incremental user growth with strong ROI.
  • Collaborate with brand partners, partner strategy, and sales teams to grow existing business, evaluate new opportunities, and pitch new marketing opportunities.
  • Champion a culture of learning, collaboration, experimentation, and psychological safety.
Requirements:
  • 10+ years of experience managing digital marketing strategy and 4+ years of experience leading and developing teams.
  • Bachelor's degree in Business, Marketing, or related field.
  • Experience in developing and executing comprehensive B2B marketing strategies.
  • Ability to proactively drive, grow, and manage $50M-$100M digital business.
  • A consistent track record in driving customer acquisition and revenue growth.
  • Proven channel marketing expertise in SEO & Paid Search strongly preferred.
  • E-commerce, lead generation, and email marketing experience a plus.
  • Create a long-term marketing strategy and roadmap that clarifies the vision for your team's brand/website, including channel mix, projects or campaigns, and overall priorities.
  • Lead and inspire a cross-functional digital marketing team made up of a content strategist, SEO specialist, PPC specialist, copywriter, designer, and others.
  • Support on stakeholder syncs, proactively sharing performance updates, new initiatives, and roadblocks.
  • Exceptional communication, both written and verbal.
  • Action-oriented with a deep and abiding love for solving sophisticated problems.
  • Good balance of confidence and humility.
Perks:
  • Healthcare: We offer low-cost, competitive health coverage (domestic partners included) with employer-paid counseling services.
  • Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
  • Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
  • Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck.
  • Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
  • Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company-paid holidays.
  • Hybrid Work Options: Embrace the flexibility and collaboration of hybrid working.
  • World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
  • Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer-paid life insurance (including coverage for dependents and spouses).
  • Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

We are committed to accessibility and encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.



  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job DescriptionThe Senior Annual Giving Strategist is a key member of the Annual Giving team, responsible for planning and implementing broad-based campaign types, including direct mail, email, SMS, crowdfunding, and digital micro campaigns. This role also oversees the annual Sock Campaign and Giving Day Ambassador program, which together generate 15 percent...

  • Digital Storyteller

    4 weeks ago


    Blacksburg, Virginia, United States Fusion 360 Full time

    Social Media Internship OpportunityFusion 360 is seeking a highly skilled and creative Social Media Intern to join our team of digital marketing professionals. As a Social Media Intern, you will assist in brainstorming and producing owned media content for agency and client websites, blogs, and social sites, as well as earned media content for various online...


  • Blacksburg, Virginia, United States Fusion 360 Full time

    Brand Journalism + Social Media InternFusion 360 is seeking a talented Brand Journalism + Social Media Intern to join our award-winning team of digital marketing professionals.This role involves assisting in brainstorming and developing content marketing strategies, creating and designing branding assets, and producing and posting branded content on various...


  • Blacksburg, Virginia, United States Fusion 360 Full time

    Fusion 360 Graphic Design InternshipAbout the Role:Fusion 360 is seeking a talented Graphic Design Intern to join our team of digital marketing professionals. As a Graphic Design Intern, you will assist in brainstorming and producing owned media content for agency and client websites, blogs, and social sites, as well as earned media content for various...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job Title: Communications and Marketing CoordinatorAbout the RoleThe Department of Human Nutrition, Foods, and Exercise at Virginia Tech is seeking a skilled Communications and Marketing Coordinator to join our team. As a key member of our department, you will be responsible for developing and implementing effective marketing strategies to enhance our...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job DescriptionThe Creative Services Manager at the College of Agriculture and Life Sciences plays a pivotal role in shaping and delivering digital and print materials that effectively convey the institution's mission. These materials are crucial for connecting with stakeholders at the Virginia Agricultural Experiment Station and Virginia Cooperative...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job SummaryThe Blackwood Department of Real Estate at Virginia Tech is seeking a highly skilled marketing and communications professional to support the department's academic programs, faculty, students, and Industry Advisory Board. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that promotes the...


  • Blacksburg, Virginia, United States BambooHR Full time

    Job Title: Senior Demand Marketing SpecialistWe are seeking a highly skilled Senior Demand Marketing Specialist to join our Digital Marketing Team at BambooHR. As a key member of our team, you will be responsible for developing and executing paid social marketing strategies to drive conversions and revenue growth.Key Responsibilities:Manage and optimize paid...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job SummaryThe Commonwealth of Virginia seeks a highly skilled and experienced Executive Assistant to provide specialized administrative support to the Vice President of Communications and Marketing. This role requires a professional with exceptional organizational skills, attention to detail, and the ability to maintain confidentiality.Key...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job DescriptionThe Director of Communications and Marketing for the College of Natural Resources and Environment will lead the development, planning, execution, and measurement of a comprehensive, strategic communications and marketing program for the college. This program will align with university-level communications, marketing, branding priorities, and...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Position SummaryWe are seeking a highly skilled Senior Editorial Manager to join our team in Blacksburg, Virginia. As a key member of our Student Affairs Communications team, you will play a critical role in shaping the university's editorial strategy and ensuring consistency across all communication channels.Key Responsibilities:Develop and oversee...

  • Web Manager Position

    1 month ago


    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job DescriptionThe Commonwealth of Virginia seeks a highly skilled Web Manager to join its team. As a key member of the College of Agriculture and Life Sciences' digital communications team, the successful candidate will be responsible for analyzing and overseeing the creation and maintenance of web communications in the college, including Virginia...


  • Blacksburg, Virginia, United States Modea Holdings, Inc. Full time

    Job DescriptionModea Holdings, Inc. is seeking a highly skilled and experienced Director of Project Management to lead our project management practice to new heights.This pivotal leadership role is responsible for driving the project management function, including team performance, portfolio delivery, and strategic direction.Your Key Responsibilities:Set...


  • Blacksburg, Virginia, United States Pluralsight Full time

    Job Description: As a Customer Education Manager at Pluralsight, you will be responsible for planning, executing, and evaluating day-to-day self-serve content that is high-quality, relevant, and engaging to help customers achieve their business outcomes.You'll create strategic content across various formats, primarily written and video via webinars, to...

  • Service Desk Analyst

    4 weeks ago


    Blacksburg, Virginia, United States Stefanini Group Full time

    Job Summary:Stefanini Group is seeking a highly skilled Service Desk Analyst to join our team. As a Service Desk Analyst, you will be responsible for providing technical support to our clients, resolving issues in a timely and professional manner, and working collaboratively with our engineering teams to ensure seamless service delivery.Key Responsibilities:...


  • Blacksburg, Virginia, United States Virginia Polytechnic Institute and State University Full time

    Job Title:Academic Advisor and Program CoordinatorJob Summary:We are seeking a highly motivated and organized individual to provide program support for recruiting, marketing, admissions, advising, evaluation, and other support related to academic programs in Virginia Tech's Department of Agricultural, Leadership, and Community...


  • Blacksburg, Virginia, United States Virginia Jobs Full time

    Job DescriptionVirginia Tech is seeking a self-motivated individual to provide program support for recruiting, marketing, admissions, advising, evaluation, and other support related to academic programs (undergraduate and graduate) in the Department of Agricultural, Leadership, and Community Education. The successful candidate will possess extensive...


  • Blacksburg, United States Commonwealth of Virginia Full time

    Job Description The Executive Assistant provides specialized and complex administrative support, to ensure that the Vice President for Communications and Marketing can lead an integrated communications operation across campus that supports Advancement and aligns with presidential priorities. This position provides support, as needed, to the...

  • Production Operator

    6 days ago


    Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionJob Requirements:1. Verify previous operation and own work completed per engineering drawings, planning and other work instructions (Operational Method Sheet, Visual Work Instructions, Manufacturing Instructions, PS Workmanship Standards)2. Complete basic operations using all required manufacturing documentation.3. Correctly...


  • Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionJob Title: Manufacturing/Quality Technician (1st shift) Job Description::1. Verify previous operation and own work completed per engineering drawings, planning and other work instructions (Operational Method Sheet, Visual Work Instructions, Manufacturing Instructions, PS Workmanship Standards)2. Complete basic operations using...

  • Production Operator

    4 days ago


    Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionJob Title:  Production Operator Location: Blacksburg, VA  24060Expected Duration: 6+ Months ContractShift: Monday through Friday Monday to Thursday 7:00 AM - 4:30 PM and Friday 7:00 AM - 12:00 PM with OT potential100% OnsiteJob Description:Verify previous operation and own work completed per engineering drawings, planning,...

  • Production Operator

    6 days ago


    Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionJob Title: Production OperatorLocation: Blacksburg, VA 24060Duration: 6+ MonthsSchedule: M-Th 7-4:30 and F 7-12 with OT potentialDescription:Job Requirements:1. Verify previous operation and own work completed per engineering drawings, planning and other work instructions (Operational Method Sheet, Visual Work Instructions,...

  • Machine Operator

    4 days ago


    Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionJob title: Production OperatorLocation : Blacksburg, VA (On-site)Duration: 6+ Months1st shift : 1st Shift [M-Th 7-4:30 and F 7-12]Skills:Ability to use and work under a microscope for long periods of time, Attention to detail, Must be able to use standard toolsJob Description1. Verify previous operation and own work completed...


  • Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionJob Title:  Production OperatorClient Location: Blacksburg, VA 24060Expected Duration: 06+ Months contract (with possibility of extension)Job DescriptionHours would be M-Th 7-4:30 and F 7-12 with OT potentialJob Requirements:1.      Verify previous operation and own work completed per engineering drawings, planning and...

  • Equipment Operator

    7 days ago


    Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionBCforward is currently seeking a highly motivated Equipment Operator for an opportunity Blacksburg, VA USA!Position Title: Equipment OperatorLocation: Blacksburg Virginia 24060Anticipated Start Date: ASAP   Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed...


  • Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionBCforward is currently seeking a highly motivated Production Operator for an opportunity in Blacksburg, VA  24060Job Title - Production OperatorJob Location - Blacksburg, VA  24060Duration: 6 + MonthsPay- $16.28/hr Position Description Hours would be M-Th 7-4:30 and F 7-12 with OT potential Job Requirements:1. Verify...


  • Blacksburg, United States BCForward Full time

    Job DescriptionJob DescriptionBCforward is currently seeking a highly motivated Production Operator for an opportunity in Blacksburg, VA 24060Job Title - Production OperatorJob Location - Blacksburg, VA 24060Duration: 6 + MonthsPay- $16.28/hrPosition Description Hours would be M-Th 7-4:30 and F 7-12 with OT potentialJob Requirements:1. Verify previous...


  • Blacksburg, United States Virginia Cooperative Extension Full time

    Job Description The Communication Specialist provides confidential and comprehensive administrative and executive assistance to the Chair of the Department of Chemistry to ensure efficient office operations. Creates, maintains, organizes and manages the Department of Chemistry's marketing and media efforts to include: (1) developing all recruiting materials,...


  • Blacksburg, United States Graf Research Full time

    Job DescriptionJob DescriptionGraf Research Corporation is hiring Software Engineers that can work as part of a data science team contributing to development of Linux command-line and GUI applications.  This is an on-site full time position at any one of our Blacksburg, VA, Atlanta, GA or Dayton, OH offices - we are not currently seeking remote or temporary...

  • Social Media Intern

    3 months ago


    Blacksburg, United States BIG NIL Inc. Full time

    SOCIAL MEDIA INTERNLocation: On Campus & Remote**NOTE: Intern Applicant must be currently enrolled in school AND live on-campus or within very close proximity to the school campus to qualify for this internship opportunity.NIL refers to the rights of student-athletes to control and profit from their name (N), image (I) and likeness (L). BIG NIL Inc provides...

  • Communications Manager

    6 months ago


    Blacksburg, United States Commonwealth of Virginia Full time

    Job Description Reporting to the Head of the Department of Engineering Education and the Director of Communications and Marketing for the College of Engineering, the Communications Manager will plan, execute, and evaluate a variety of communications initiatives, projects, and platforms on behalf of the department that strategically align with the...


  • Blacksburg, United States Commonwealth of Virginia Full time

    Job Description The Communication Specialist provides confidential and comprehensive administrative and executive assistance to the Chair of the Department of Chemistry to ensure efficient office operations. Creates, maintains, organizes and manages the Department of Chemistry's marketing and media efforts to include: (1) developing all recruiting...

  • Communications Manager

    6 months ago


    Blacksburg, United States Virginia Tech Full time

    Job Description Reporting to the Head of the Department of Engineering Education and the Director of Communications and Marketing for the College of Engineering, the Communications Manager will plan, execute, and evaluate a variety of communications initiatives, projects, and platforms on behalf of the department that strategically align with the broader...


  • Blacksburg, United States Lundbeck Full time

    Territory: Blacksburg, VA - Psychiatry Target city for territory is Blacksburg - will consider candidates who live within 40 miles of territory boundaries with access to a major airport. Territory boundaries include: Blacksburg, Martinsville, Abingdon, and Wise. SUMMARY: Are you a results-driven biopharmaceutical sales professional looking to be...

  • Sales Manager

    3 weeks ago


    Blacksburg, United States A-1 Screenprinting, LLC, DBA Underground Printing Full time

    What makes Underground Printing (UGP) unique is delivering the best customer experience through t-shirts and more! UGP has experienced rapid growth, ranking in the Inc 5000 fastest growing companies 5 years in a row. We produce the majority of our printed apparel in our production facility in Michigan with 172,000 SF of screen printing and embroidery...

  • Sales Manager

    3 weeks ago


    Blacksburg, United States A-1 Screenprinting, LLC, DBA Underground Printing Full time

    What makes Underground Printing (UGP) unique is delivering the best customer experience through t-shirts and more! UGP has experienced rapid growth, ranking in the Inc 5000 fastest growing companies 5 years in a row. We produce the majority of our printed apparel in our production facility in Michigan with 172,000 SF of screen printing and embroidery...


  • Blacksburg, United States Commonwealth of Virginia Full time

    Job Description Seeking self-motivated individual to provide program support for recruiting, marketing, admissions, advising, evaluation, and other support related to academic programs (undergraduate and graduate) in Virginia Tech’s Department of Agricultural, Leadership, and Community Education. Academic Advisors are expected to possess extensive...