Digital Marketing Strategist
1 month ago
We are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition and revenue growth.
Key Responsibilities:- Develop and implement digital acquisition strategies across multiple channels, including PPC, SEO, email, and SMS.
- Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and optimization.
- Monitor and report on the performance of marketing initiatives, using data-driven insights to refine strategies and tactics.
- Collaborate with cross-functional teams, including product, sales, and design, to ensure cohesive messaging and branding.
- Lead cross-functional teams to execute on strategy and inspire team members to meet bold goals in a fast-paced environment.
- Own the P&Ls for brand partnerships and manage performance goals, KPIs, and profitability.
- Oversee budgeting, forecasting, and reporting.
- Identify new channels of opportunity to invest and find incremental user growth with strong ROI.
- Collaborate with brand partners, partner strategy, and sales teams to grow existing business, evaluate new opportunities, and pitch new marketing opportunities.
- Champion a culture of learning, collaboration, experimentation, and psychological safety.
- 10+ years of experience managing digital marketing strategy and 4+ years of experience leading and developing teams.
- Bachelor's degree in Business, Marketing, or related field.
- Experience in developing and executing comprehensive B2B marketing strategies.
- Ability to proactively drive, grow, and manage $50M-$100M digital business.
- A consistent track record in driving customer acquisition and revenue growth.
- Proven channel marketing expertise in SEO & Paid Search strongly preferred.
- E-commerce, lead generation, and email marketing experience a plus.
- Create a long-term marketing strategy and roadmap that clarifies the vision for your team's brand/website, including channel mix, projects or campaigns, and overall priorities.
- Lead and inspire a cross-functional digital marketing team made up of a content strategist, SEO specialist, PPC specialist, copywriter, designer, and others.
- Support on stakeholder syncs, proactively sharing performance updates, new initiatives, and roadblocks.
- Exceptional communication, both written and verbal.
- Action-oriented with a deep and abiding love for solving sophisticated problems.
- Good balance of confidence and humility.
- Healthcare: We offer low-cost, competitive health coverage (domestic partners included) with employer-paid counseling services.
- Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
- Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
- Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck.
- Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
- Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company-paid holidays.
- Hybrid Work Options: Embrace the flexibility and collaboration of hybrid working.
- World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
- Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer-paid life insurance (including coverage for dependents and spouses).
- Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
We are committed to accessibility and encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.
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