Sales and Marketing Professional

2 weeks ago

Green Bay, Wisconsin, United States Sinclair Broadcast Group Full time
Job Summary

We are seeking a highly skilled Sales and Marketing Professional to join our team at Sinclair Broadcast Group. As a key member of our sales team, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and nurturing strong relationships with existing clients.

Key Responsibilities

Deliver weekly revenue forecasts with high accuracy using in-house sales tools and data-rich systems to craft an executable business plan to meet individual goals.

Maintain and continuously grow a book of business or list of accounts and nurture a pipeline of potential business by actively seeking ways to increase spending of existing business.

Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.

Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.

Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.

Preferred Qualifications

Familiarity with cross-platform marketing solutions and sales methodologies

Knowledge of CRM platforms and sales management software

Ability to adapt quickly in an unpredictable and rapidly changing environment

Excellent communication, presentation, problem-solving, critical thinking, and time management / prioritization skills

High-level proficiency with MS Office applications

Reliable transportation, valid driver's license, and satisfactory driving record

Areas of Knowledge and Expertise
Establishing and maintaining strong and effective relationships

Paying close attention to customer needs and adapting approach as needs evolve

Listening for details and checking for understanding

Delivering presentations in a clear and compelling manner

Communicating in a variety of settings, among diverse styles and stakeholders, and with different position levels

Using compelling arguments to gain client support and commitment

Working at a brisk pace under pressure and within time constraints

Using judgement that balances common sense and practicality as a basis for forming opinions and making recommendations

Value Statements and Expectations
The responsibilities of this position must be consistently performed while conforming to these values:

Honor and respect the dignity of every person

Encounter others with respect and compassion

Act with humility and be a person of integrity

Reach out to others in a spirit of collaboration

Communicate openly and frequently

Put the health of the organization and our people at the forefront of every decision

Be customer focused

Embrace lifelong learning

Work with purpose and consistently show up engaged

EEO and Inclusivity
Sinclair is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

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