Marketing Director, Associate

4 weeks ago


Lake Wales, Florida, United States Merck & Co. , Inc. Full time
Job Summary

We are seeking an experienced Associate Director, Marketing to join our team at Merck & Co., Inc. This role will oversee foundational strategy and planning, including positioning, targeting, and launch planning.

The successful candidate will have a minimum of 5 years of healthcare industry experience in strategic marketing and brand management, with a proven track record of leveraging data analytics and customer insights to drive business decisions.

The ideal candidate will have strong written and verbal communication skills, with experience in strategy and marketing business case communication, sales interface, and direct customer engagement.

This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Key Responsibilities
  • Lead strategy development and execution for anticipated launches, identifying product and franchise opportunities
  • Partner with sales leadership and customer-facing teams to ensure executional alignment against strategic imperatives
  • Partner with Product Marketing Owner to drive brand strategy, providing input on strategy and decisions that affect customer segments
  • Develop and implement segmentation, targeting, and key performance indicator (KPI) strategies
  • Ensure an integrated approach by partnering with the team and shared stakeholders across business priorities
  • Collaborate with market research, competitive intelligence, and analytics teams to generate key insights that inform business decisions
  • Work with the internal Digital Engagement Team to develop assets, devise digital strategies, and create engagement plans
Requirements
  • BA/BS degree
  • Minimum 5 years of healthcare industry experience in strategic marketing and brand management
  • Demonstrated strategic thinking, problem-solving, analytical critical thinking, and planning skills
  • Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
  • Strong written/verbal communication skills
  • Understanding of omnichannel marketing, digital and non-digital channels, and agencies
  • A growth mindset, strong collaboration, and business agility
  • Demonstrates high degree of integrity and ethics
  • Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations, and working successfully with cross-functional teams

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