Email Marketing Specialist

1 day ago


Atlanta, Georgia, United States Carter's Full time
Email Marketing Specialist

Carter's is seeking a highly skilled Email Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing email marketing campaigns that drive sales and traffic to our retail division.

Key Responsibilities:
  • Collaborate with cross-functional teams to develop email campaigns that support business strategies
  • Develop audience strategies based on key promotions, customer journeys, and content stories
  • Identify opportunities to segment email sends based on site behavior, product affinity, and geography
  • Constantly re-evaluate plans based on current trends in the business and consumer behavior
Requirements:
  • Strong written, verbal, and communication skills
  • Superior project management and organizational skills
  • Detail-oriented and persistent follow-up
  • Strong analytic skills
  • Ability to coordinate cross-functional team efforts
Preferred Skills and Experience:
  • 1-3 years of experience in email marketing or a related field
  • Experience in an agency and/or corporate marketing environment preferred
  • Email experience preferred
  • Experience with Salesforce Marketing Cloud preferred
Our Team:
  • Lead Courageously: Have a strong sense of personal values that align with our Company values
  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus-driven environment
  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

Carter's is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.



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