Marketing Development Specialist

3 days ago


Atlanta, Georgia, United States TechnoSmarts, Inc. Full time
Marketing Specialist Job Description

TechnoSmarts, Inc. is seeking a highly skilled Marketing Specialist to join their team in Atlanta, GA. This is a 6+ month contract position with potential for conversion and/or extension.

The Marketing Specialist will play a critical role in lead development and new business conversion. This individual will work closely with the marketing team to discover, develop, and deliver qualified prospects to the sales team. They will engage with high-priority inbound leads to validate and qualify while communicating with director-level and above prospects to understand business needs, key initiatives, budget, and approval processes.

Key Responsibilities:

  • Collaborate with marketing to ensure alignment with lead management process and marketing program objectives
  • Support sales/service team regarding product lead qualification and appointments
  • Respond to and engage with inbound leads and inquiries to capitalize on prospect interest
  • Execute email outreach using campaign management tools and make outbound calls to enrich prospect information and experience
  • Utilize internal tools and work with sales team to route leads appropriately
  • Deliver a summary of the opportunity and background of client needs/expectations with aligned business partners
  • Coordinate and partner with sales executives to progress leads and opportunities throughout the sales cycle
  • Leverage internal CRM and engagement platforms to track leads, opportunities, and completed sales
  • Contribute to the improvement, automation, and optimization of the lead qualification process

Qualifications:

  • 1-2 years of business experience, preferably in the B2B space
  • Proficient in using CRM software
  • Project management skills
  • Strong will to win and executive presence
  • Demonstrate written and verbal communication skills


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