Marketing Communications Specialist

1 day ago


Atlanta, Georgia, United States AssuranceAmerica Full time
About the Role

We are seeking a talented Marketing Specialist to join our team at AssuranceAmerica. As a Marketing Specialist, you will be responsible for creating compelling and engaging content across various marketing channels to effectively communicate our brand message and drive customer engagement.

You will collaborate closely with the sales, product, and external agency teams to develop strategies and execute campaigns that resonate with our target audience. The ideal candidate will have a strong understanding of marketing principles, exceptional writing skills, and a creative mindset.

Key Responsibilities
  • Develop creative and innovative content for marketing campaigns, including website copy, blog posts, social media content, email campaigns, and advertising materials.
  • Collaborate with the sales team to develop comprehensive marketing strategies that align with business goals and target audience preferences.
  • Conduct thorough research to understand industry trends, competitor strategies, and customer needs to inform content creation and marketing strategies.
  • Write clear, concise, and engaging copy that effectively communicates brand messaging and drives customer action.
  • Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
  • Optimize content for SEO to improve visibility and search engine rankings.
  • Monitor and analyze the performance of marketing campaigns, utilizing data and analytics to make informed decisions and optimize content strategies.
About You

We are looking for a highly motivated and creative individual with a strong background in marketing and a passion for content creation. The ideal candidate will have:

  • A Bachelor's degree in marketing, Communications, Journalism, or related field.
  • Bilingual (English/Spanish).
  • Proven experience as a copywriter or content creator in a marketing role, preferably within a relevant industry.
  • Strong writing, editing, and proofreading skills with impeccable attention to detail.
  • Creative thinking and the ability to generate innovative ideas for content and marketing campaigns.
  • Proficiency in SEO best practices and experience optimizing content for search engines.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
What We Offer

At AssuranceAmerica, we offer a comprehensive benefits package, including premium healthcare plans, employer-paid benefits, and additional perks such as a 401(k) employer match, engagement events, and annual learning credit. We also offer paid time off, parental leave pay, volunteer time off, bereavement pay, military leave pay, and jury duty pay.



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