Marketing Coordinator

11 hours ago


Philadelphia, Pennsylvania, United States Matthews International Full time

Marketing Coordinator Job Description

**Job Summary:**

The Marketing Coordinator supports the development and execution of marketing strategies and initiatives, ensuring alignment with the company's overall marketing strategy and brand image.

**Key Responsibilities:**

* Manage and coordinate tradeshow participation, working closely with sales and marketing teams to ensure successful events.

* Conduct research on industry tradeshows and provide recommendations for participation.

* Assist in creating and documenting marketing processes and procedures.

* Develop and edit marketing materials, including sales presentations and product brochures, for tradeshows and events.

* Contribute to the development of the content marketing strategy and work with the content marketing manager to support content creation.

* Execute messaging and content across all marketing channels, including email and social media.

* Draft, approve, and post social media content on LinkedIn.

* Update the company website to ensure all pages, including events, job openings, blogs, and case studies, are current.

* Develop, manage, and analyze the effectiveness of marketing campaigns across online and offline channels.

* Collaborate with agencies to deliver projects.

* Manage the marketing budget to track spending and ROI.

**Requirements:**

* Bachelor's degree in Marketing or related field.

* 3+ years of marketing experience or equivalent combination of education and experience.

* Proficiency in MS Office Suite, Outlook, and Internet applications.

* Adobe Creative Suite skills, particularly in Photoshop, Illustrator, and Premiere, are an advantage.

* Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management, and planning skills.

* Excellent verbal and written communication skills, including analysis, interpretation, and reasoning.

* Ability to develop and maintain collaborative relationships with peers and colleagues across the organization and with internal and external clients.

* Ability to work autonomously and within a team in a fast-paced and deadline-oriented environment.

* Ability to work with and influence peers and senior management.

* Self-motivated with critical attention to detail, deadlines, and reporting.

* Occasional travel may be required.

**Work Environment:**

* Regularly required to stand, walk, sit, talk, hear, and see.

* Occasionally lift and/or move up to 10 pounds.

* Reasonable accommodations may be made to enable individuals to perform the essential functions.

**About Matthews International:**

Matthews International is a leading provider of industrial automation solutions, including marking and coding, and warehouse automation. Our integrated systems identify, track, control, and pick products with high accuracy.

We are proud to be an equal opportunity workplace, committed to diversity and inclusion.


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