Web Content Manager
2 months ago
Job Title: Web Specialist
Job Summary:
The Web Specialist will be responsible for developing and implementing digital content strategies to drive engagement and conversion across all Monster Energy Company web sites. This role requires a strong background in content planning, project management, and digital strategy.
Key Responsibilities:
- Develop and manage digital content calendars to ensure consistent quality and timely delivery of content across all site versions.
- Collaborate with internal teams, including Brand, Creative, and Media, to implement digital content strategies that drive business growth.
- Manage country-specific sites, ensuring translations are accurate and up-to-date.
- Develop and implement SEO strategies to optimize search performance for the brand and product portfolio.
- Conduct A/B testing and analysis to identify new or optimal user experiences.
- Develop insights and recommendations from available data inputs and analytics tools to improve web and media performance.
- Analyze competitor and industry trends to provide formal POV and recommendations on how Monster can adopt best practices and remain a leader in the category.
- Communicate with cross-functional Marketing teams to regularly discuss goals and deliver results.
Requirements:
- Bachelor's degree in marketing-related fields such as Communications, Media Studies, Marketing and Advertising, Business, or other.
- Minimum 3 years of relevant professional experience with an emphasis on digital marketing, web, and apps, and project management.
- Strong passion for digital marketing, with emphasis on content planning, management, and analytics.
- Basic technical expertise in managing web and app properties.
- Working knowledge of digital media, including social media platforms, content, and consumer engagement trends.
- A strategic thinker, practitioner, and excellent collaborator with experience building and leading analytics and managing agile workflows.
- Ability to think creatively, critically, and clearly present ideas.
- Ability to work well and communicate within a team as well as externally.
Base Pay Range: USD 63,200.00 to USD 74,300.00
Equal Opportunity Employer: Monster Energy is an equal opportunity employer and welcomes applications from diverse candidates.
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