Digital Content Strategist

1 day ago

Corona, California, United States Monster Energy Full time
Job Title: Web Specialist

The Web Specialist will be responsible for developing and implementing digital content strategies that drive engagement and conversion across all Monster Energy Company web sites. This role requires a strong background in content planning, project management, and digital strategy.

Key Responsibilities:
  • Develop and manage digital content calendars, ensuring timely and consistent delivery of high-quality content across all web sites.
  • Collaborate with cross-functional teams to implement SEO strategies and optimize search performance for the brand and product portfolio.
  • Participate in A/B testing and analysis to identify new or optimal user experiences and provide recommendations for improvement.
  • Develop insights and recommendations from available data inputs and analytics tools to improve web and media performance and meet brand goals.
  • Analyze competitor and industry trends to provide formal POV and recommendations on how Monster can adopt best practices and remain a leader in its category.
  • Communicate with cross-functional Marketing teams to regularly discuss goals and deliver results.
Requirements:
  • Bachelor's degree in marketing-related fields such as Communications, Media Studies, Marketing and Advertising, Business, or other.
  • Minimum 3 years of relevant professional experience with an emphasis on digital marketing, web and apps, and project management.
  • Strong passion for digital marketing, with emphasis on content planning, management, and analytics.
  • Basic technical expertise in managing web and app properties.
  • Working knowledge of digital media including social media platforms, content, and consumer engagement trends.
  • A strategic thinker, practitioner, and excellent collaborator with experience building and leading analytics and managing agile workflows.
  • Ability to think creatively, critically, and clearly present ideas.
  • Ability to work well and communicate within a team as well as externally.

Base Pay Range: USD 63,200.00 to USD 74,300.00

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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