Senior Manager Analytics

7 hours ago


Fort Lauderdale, Florida, United States AutoNation Full time
Senior Manager Analytics

The Senior Manager of Analytics plays a pivotal role in driving business growth by leveraging data insights to inform strategic decisions. This role requires a deep understanding of web analytics, statistical methods, and data visualization techniques to derive actionable recommendations that drive revenue growth and improve online customer experiences.

Key Responsibilities:

  • Create and implement strategic guidance for analyzing and interpreting website traffic, user flow, and conversion data.
  • Deliver timely, accurate, and insightful reporting on user interactions, behavior flows, and website metrics.
  • Develop and define key performance indicators (KPIs) and work with leadership to establish benchmarks for website performance, user engagement, and conversion rates.
  • Optimize website metrics dashboards to monitor traffic, behavior, and conversion funnel performance.
  • Conduct in-depth analysis of complex website data using diverse data sources to identify trends, patterns, and opportunities for optimization.
  • Collaborate with cross-functional teams, including marketing, product, and IT, to identify opportunities to improve website functionality and user experience.
  • Provide insights and recommendations to senior management based on data analysis, including A/B testing, segmentation analysis, and cohort analysis.
  • Stay current with industry trends and best practices in web analytics and recommend new tools and techniques to enhance analytical capabilities.
  • Lead the implementation and integration of web analytics tools and technologies, ensuring accurate data collection and reporting.
  • Explore and integrate new data sources to enhance the organization's ability to make data-driven decisions, optimizing business performance.

Qualifications:

  • Bachelor's or master's degree in business, marketing, statistics, mathematics, computer science, or a related field.
  • 5+ years of experience in web analytics, digital marketing, or a related field, with a minimum of 2 years in a management or leadership role.
  • Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Strong proficiency in using SQL to retrieve data from databases.
  • Strong proficiency in data analysis and visualization tools such as Excel, Tableau, Power BI, or Qlik.
  • Excellent communication and presentation skills, with the ability to distill complex data into actionable insights for non-technical stakeholders.
  • Understanding of optimization techniques, including A/B testing, multivariate testing, and personalization.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong leadership and team management skills, with the ability to motivate and develop team members to achieve their full potential.


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