Marketing Director

4 weeks ago

Washington, Washington, D.C., United States ACLED Full time
Job Opportunity: Marketing Manager

We are seeking a highly skilled Marketing Manager to join our team at ACLED. As a key member of our international team, you will be responsible for developing and implementing effective marketing campaigns to engage, educate, and motivate our target audience.

About the Role:

  • Develop and execute data-driven marketing strategies to drive business growth and increase brand awareness.
  • Collaborate with internal colleagues to design and implement marketing campaigns across various channels.
  • Oversee graphic design and create marketing materials to support marketing campaigns.
  • Measure and report on the performance of marketing campaigns, identifying trends and insights to optimize marketing budget and performance.
  • Brainstorm new and creative growth strategies using data-driven insights.
  • Collaborate with agencies and vendor partners to achieve marketing goals.
  • Evaluate emerging technologies and provide thought leadership on adoption.
  • Develop and implement demand generation strategies and campaigns, working closely with our sales team to measure performance against goals.
  • Encourage sales and create goodwill for ACLED's products or services among customers or prospects.

Requirements:

  • 5+ years of proven experience in marketing, with a focus on data-driven marketing strategies.
  • Self-starter with experience working remotely, with a desire to learn, grow, and excel in their role.
  • Deep intellectual curiosity about our product and our customers' motivations.
  • Interest in the conflict prevention mission and understanding of the international context.
  • Up-to-date with current online marketing techniques and best practices.
  • Solid knowledge of website analytics tools and proficiency with marketing automation and CRM software.
  • Experience in setting up and optimizing digital ad campaigns.
  • Comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
  • A sense of aesthetics and a love for great copy and corporate communication.

Desirable:

  • Master's degree or certification in data analytics.
  • Experience in a data- or tech-focused company.
  • Proficiency in marketing automation platforms and tools.
  • Agency experience.
  • Experience in graphic design.

Other Requirements:

  • Ability to travel globally for client meetings, industry events, and organization events (15%).

To apply, please submit a CV and cover letter detailing your qualifications, experience, and salary requirements. We will review applications on a rolling basis, so we encourage you to apply early.

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