Senior Campaign Manager, Search

10 hours ago


Burbank, California, United States Publicis Groupe Full time
Job Description

As a Senior Campaign Manager, Search, you will be responsible for executing, managing, and optimizing all paid search campaigns, including tactical approaches, campaign activation & maintenance, and post-buy recaps, while meeting or surpassing client performance expectations.

Key Responsibilities:

  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
  • Collaborate with colleagues and peers across the organization to provide insight and recommendations.
  • Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift.
  • Draw on previous experiences to identify client needs and exceed their expectations.
  • Understand the complex cause and effect patterns that may underlie issues and/or opportunities and think beyond the obvious.
  • Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions.
  • Provide performance reporting against client goals with insights and optimization recommendations.
  • Develop budget and performance projections for testing new partners or technology.
  • Conduct monthly client billing audits and actualize bill/pay systems when applicable.
  • Maintain stellar relationships with vendor partners to further advance Zenith as a preferred client partner.
  • Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
  • Work to master, identify, and communicate trends in search and client industries.
  • Attend client meetings, as needed.

Qualifications:

  • Bachelor's degree or higher in marketing, advertising, business or equivalent.
  • 2+ years of media management experience.
  • 1+ years of hands-on experience managing and optimizing buys.
  • Experience in applying search to brand-building & direct response initiatives.
  • Strong analytics, organizational, and communication skills.
  • Excellent communication, writing and organizational skills.
  • Ability to work independently and collaboratively with diverse groups.
  • Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology.
  • A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines.
  • Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions.


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