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Strategic Media Director

1 month ago

Burbank, California, United States Zenith Full time
Job Overview

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business.

The Associate Director, Strategy & Investment will lead a team in the development, execution, and stewardship of media plans. This role requires a strong understanding of media planning and digital activation, as well as excellent leadership and management skills.

Key Responsibilities:

  • Develop and implement effective media strategies and lead all day-to-day aspects of planning and digital execution across multiple campaigns
  • Identify key target insights based on client brief necessary for formulating strategic recommendations
  • Act as the cross-team leader, overseeing planning and digital functions, while integrating all channels to develop cohesive and groundbreaking campaigns
  • Develop innovative and creative media campaigns that drive awareness, watch intent and viewership
  • Supervise, train, and develop skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
  • Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management

Requirements:

  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 4+ years of media planning/digital activation experience
  • 2+ years of experience managing junior staff
  • Ability to translate data into well-articulated and actionable ideas
  • Have strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation