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Field Marketing Manager

1 month ago

San Francisco, California, United States High Touch LLC Full time
About Hightouch

Hightouch's mission is to empower businesses to take action on their data. We've pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations.

Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first-principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness.

The Role

As our Field Marketing Manager, you will be responsible for end-to-end ownership of key tradeshows, sales-led events, partner-led events, and Hightouch community events. This is a role where you will take on significant ownership of your programs and outcomes.

You will work closely with marketing leadership to develop a field marketing roadmap and budget tied to key business outcomes. You will also collaborate with design and product marketing to build event programming and theming.

You will be close partners with our sales team to ensure events are a profitable driver to the business's bottom line.

Responsibilities
  • Own end-to-end planning and execution of key tradeshows
  • Own the development of scalable sales-led and partner-led event programs focusing on key accounts, industries, and personas
  • Develop customer relationship programs with key champions and customers to develop brand loyalty and content
  • Work closely with the sales leadership and sales team members to ensure engagement and successful business outcomes for each event
  • Work closely with product and growth marketing teams to effectively promote field marketing activities
Requirements
  • 4+ years of experience in B2B SaaS field marketing
  • The ideal candidate has experience working in events focused on the data, marketing, and/or advertising personas
  • Ability to develop strong working relationships with our sales organization to collaborate
  • Ability to develop strong relationships with partners and customers to source and execute on field marketing opportunities
  • Proven track record of being able to autonomously manage tradeshows and field events to drive successful business outcomes
  • Process-oriented and data-driven approach to prioritizing, measuring, and improving their programs
  • Demonstratable ability to create programming and themes for events that help stand out from a competitive crowd
  • Demonstrated skill as an opinionated contributor to copywriting and design for marketing materials, themes, and programming
  • Excitement around taking full ownership and accountability for their work and results
  • Excellent communicator at both the tactical and executive level
  • High sense of urgency for company-level outcomes