Digital Marketing Strategist

3 weeks ago

Houston, Texas, United States Directive Consulting Full time
Unlock the Potential of Your Business with Directive Consulting

We are a performance marketing agency dedicated to helping SaaS and Tech companies achieve their goals through Customer Generation, a proprietary methodology that focuses on SQLs and customers. Our comprehensive digital marketing strategies drive results and exceed expectations.

About the Role

We are seeking an experienced Digital Marketing Strategist to join our team as a Conversion Rate Optimization (CRO) Specialist. As a CRO specialist, you will play a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page, and website conversion rates within our CRO service line.

You will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results.

Key Responsibilities
  • Own, lead, and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates
  • Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals
  • Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses
  • Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO
  • Conduct CRO audits to assess clients' strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions
  • Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills)
  • Make sound CRO recommendations while weighing client appetite for risk, technical limitations, and CRO maturity
  • Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity
  • Drive cross-sells, upsells, and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps, and Startup teams to bring CRO strategy into the full-service client mix
  • Travel to visit clients approximately once per year, per client or as needed
Requirements
  • 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus)
  • Able to develop strategies to enhance a client's CRO, by understanding their business, their traffic, and their overall marketing goals

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