Integrated Marketing Strategist

3 days ago


Houston, Texas, United States UNLEADED Full time

Unleaded is a leading marketing firm based in Houston, Texas, offering innovative solutions for businesses seeking growth opportunities. For over 20 years, our team of experts has delivered award-winning campaigns and provided unparalleled market insights to drive client success.

About the Role

We are currently seeking an Integrated Marketing Strategist to join our dynamic team. This role will involve collaborating closely with cross-functional teams to develop and execute comprehensive marketing plans that drive business results.

  • Develop and implement multi-channel marketing strategies to achieve business objectives
  • Manage global integrated campaigns across paid, owned, and earned channels
  • Partner with team members to create strategic plans informed by analytics
  • Own full-funnel marketing strategy, ensuring consistency in creative, audience targeting, media placement, and landing page optimization
  • Recommend and coordinate the development and execution of email marketing campaigns, A/B testing, and performance analysis

This is a fantastic opportunity to leverage your expertise in digital marketing strategies, including web presence, social advertising, SEO/SEM, CRM, customer segmentation, and email marketing, or related channels.

As an Integrated Marketing Strategist at Unleaded, you will have the opportunity to:

  • Work on high-profile projects with experienced professionals in the field
  • Develop and implement innovative marketing strategies that drive business growth
  • Collaborate with cross-functional teams to ensure seamless project execution
Requirements

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 7+ years of experience in integrated marketing, digital marketing, or a related field, with a proven track record of managing multi-channel campaigns
  • Strong analytical and problem-solving abilities, with experience using analytics tools to inform strategy and optimize performance
  • Proficient in lead generation, nurturing, and conversion optimization
  • Familiarity with content management systems (CMS), CRM software, and basic knowledge of HTML and CSS
Salary Range

The estimated salary range for this role is $110,000 - $140,000 per year, depending on experience.

About Unleaded

Unleaded is a dynamic and entrepreneurial company that empowers its employees to bring their highest value and most audacious ideas to work every day. We encourage cross-disciplinary collaboration and proactive team players. As such, we are invested in the growth and development of everyone who comes through our doors, so that each of us can make the greatest impact on the world we share.



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