Director of Digital Marketing Strategy

3 days ago


Houston, Texas, United States Directive Consulting Full time
Job Description

We are seeking a seasoned Director of Digital Marketing Strategy to lead our Programmatic division in achieving department growth, client performance and retention, product innovation, team member development and accountability.

This role is critical in elevating Directive into the upper echelon of performance marketing agencies. You will develop and implement a comprehensive programmatic strategy that aligns with broader business objectives and client goals.

You will be responsible for developing programmatic methodology that aligns with Directive's Customer Generation methodology. You will identify and evaluate new opportunities for programmatic growth and innovation, staying ahead of industry trends.

As the head of performance media, you will oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI.

You will implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques.

In this role, you will lead, mentor, and develop a team of programmatic strategists, fostering a collaborative and high-performance culture.

You will provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization.

Serving as the programmatic expert in sales pitches and client meetings, you will articulate the value and strategy behind campaigns.

You will leverage various DSPs (e.g., The Trade Desk, Google Display & Video 360) to drive campaign success, focusing strongly on programmatic display, video, OTT/CTV, and audio.

Collaborating with cross-functional teams (e.g., paid search, marketing ops, creative), you will refine and enhance the programmatic product offering.

You will drive the innovation of new products, formats, and targeting strategies to enhance programmatic solutions for clients.

As the head of the department, you will oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.

The estimated salary for this position is $150,000 - $200,000 per year, based on experience and qualifications.



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