Digital Marketing Strategist for Exponential Growth
3 weeks ago
We are seeking a highly skilled and innovative Digital Marketing Manager to lead our marketing department's digital operations and strategy. With a proven track record of driving exponential growth through effective digital marketing, the ideal candidate will be responsible for developing and executing comprehensive demand generation strategies, leading a team of deployment specialists, and managing a significant budget.
About the Role
- Develop and execute a multi-channel demand generation strategy that aligns with our marketing objectives, focusing on brand recognition and awareness.
- Lead a team of deployment specialists in implementing smart and innovative digital marketing strategies across various channels, including paid media, PPC management, OTT, email marketing, and influencer coordination.
- Analyze campaign performance, lead quality, and conversion rates, using data-driven insights to optimize and improve results.
- Manage the marketing budget efficiently, ensuring maximum ROI on spend.
- Promote strategic partnerships and collaborations with external agencies, vendors, and influencers to amplify brand reach and awareness.
Requirements
- 5+ years of experience in leading digital marketing efforts for a large organization or agency, with demonstrable results.
- Bachelor's degree in marketing, business, or a related field; MBA is a plus.
- Proficiency with marketing automation platforms, CRM, Google Analytics, and digital advertising platforms.
- Strong analytical mindset with a data-driven approach to decision-making and the ability to interpret complex data sets into actionable strategies.
- Excellent written and verbal communication skills, with a strong focus on customer-centric messaging.
- Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment.
- Demonstrated experience in managing and developing a high-performing team.
- Able to think strategically and develop long-term plans that align with company growth objectives.
Compensation and Benefits
The successful candidate will receive a competitive total rewards package, including a starting salary of $90k+, plus performance-based bonuses tied to attainment of growth goals and projections. Located in Houston, Texas, our firm offers a relocation allowance for the right candidate.
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