Senior Digital Marketing Strategist

3 weeks ago


Houston, Texas, United States Directive Consulting Full time

At Directive Consulting, we are seeking a Senior Digital Marketing Strategist to join our team. As a CRO specialist, you will be responsible for driving high-impact conversion rate optimization strategies across our enterprise client base.

Job Description

This role involves working closely with our clients to develop and execute comprehensive digital marketing strategies that enhance their advertising, landing page, and website conversion rates. You will utilize your analytical mindset and expertise in design-related software to refine our processes and ensure best-in-class performance for each client.

  • Own, lead, and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates.
  • Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals.
Key Responsibilities
  • Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis.
  • Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO.
Requirements
  • 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus).
  • Ability to develop strategies to enhance a client's CRO, by understanding their business, their traffic, and their overall marketing goals.

We offer a competitive salary of $120,000 per year, plus benefits, including medical, dental, vision plans, disability, and life insurance coverage for you and your family.



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