Senior Marketing Strategist

3 days ago


Houston, Texas, United States ClearpointCo. Full time
Job Title: Senior Marketing Strategist

Salary: $45,000 - $55,000 per year (depending on experience)

About the Role

We are seeking a highly motivated and experienced Senior Marketing Strategist to join our team at ClearpointCo. in Houston, Texas. As a Senior Marketing Strategist, you will be responsible for developing and executing strategic marketing plans that drive business growth and revenue.

You will work closely with our sales team to build programs that support sales enablement and pipeline growth. Your role will also involve optimizing the lead-to-customer conversion rate throughout all marketing touch-points, ensuring marketing design meets or exceeds industry standards, and leveraging marketing automation tools, CRM, and data analysis to bring scale to demand generation and conversion programs.

Key Responsibilities
  • Develop and execute strategic marketing plans that align with business objectives
  • Collaborate with sales team to build programs that support sales enablement and pipeline growth
  • Optimize the lead-to-customer conversion rate throughout all marketing touch-points
  • Ensure marketing design meets or exceeds industry standards
  • Leverage marketing automation tools, CRM, and data analysis to bring scale to demand generation and conversion programs
Requirements
  • 8+ years of event marketing strategy within the meetings, conferences, and tradeshow industry
  • Familiarity with demand generation programs across multiple outbound and inbound channels including: email, content marketing, search and social advertising, PPC, etc.
  • Creativity is a must, bringing new ideas to the table is a key to success in this role
  • Vendor management collaboration skills; able to develop and maintain effective relationships within the tradeshow industry


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