Strategic Marketing Leader for Wealth Management Division

4 weeks ago

New York, New York, United States Guardian Life Full time
Job Description

The Head of Wealth Management Marketing will be responsible for developing and executing a comprehensive marketing strategy for the Wealth Management division. This senior leadership role will drive brand awareness, client engagement, and business growth through innovative marketing strategies and effective communication plans.

Key Responsibilities
  • Develop and implement a marketing strategy aligned with business objectives and growth targets.
  • Collaborate with senior leadership, product development teams, and sales departments to create compelling marketing programs and campaigns.
  • Supervise the creation of core marketing collateral, including digital content, email marketing, presentations, direct mail, newsletters, and pitch books.
  • Stay abreast of industry trends, competitor activities, and consumer behavior to inform marketing strategies.
  • Lead a team of marketing professionals, providing guidance, mentorship, and performance management.
  • Ensure compliance with all regulatory requirements related to marketing and communications.
  • Lead the marketing budget, allocating resources effectively to enhance return on investment.
  • Analyze marketing performance metrics and provide regular reports to senior management, making data-driven recommendations for improvement.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven ability in marketing, with a focus on wealth management or financial services.
  • Proven track record of developing and driving successful marketing strategies and campaigns.
  • Strong leadership and team management skills, with the ability to inspire and motivate a team with varied strengths.
  • Excellent communication and presentation skills, with the ability to influence senior partners.
  • Deep understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
  • Analytical attitude with the ability to interpret data and make data-driven decisions.
  • Strong project management skills, with the ability to lead multiple projects simultaneously and meet tight deadlines.
Benefits

Guardian Life offers a range of benefits to support the well-being of its employees, including health care, retirement, and financial benefits. The company is committed to providing a supportive and inclusive work environment, with opportunities for professional growth and development.

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