Head of Media Analytics and Insights

4 weeks ago

Seattle, Washington, United States Amazon Full time
Job Title: Head of Media Analytics and Insights

We are seeking a highly skilled and experienced professional to lead our Media Analytics and Insights team. As a key member of our North America Stores Marketing team, you will be responsible for developing and implementing data-driven insights to inform media planning, investment, and measurement processes.

Key Responsibilities:
  • Partner with our Customer Analytics team to design and lead the implementation of modern measurement plans and longer-term roadmaps.
  • Develop and execute a NAS-wide measurement framework and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments.
  • Write documents and develop reporting providing clear analytics stories - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses.
  • Build strong relationships with internal stakeholders and groups, facilitating synergy between the central analytics teams and the marketing planning and activation functions.
Requirements:
  • 6+ years of professional non-internship marketing, finance, or business analytics experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience leading go-to-market for consumer software or hardware product launches.
Preferred Qualifications:
  • Experience using SQL or other analytical tools for conducting data analysis.
  • Experience with customer segmentation, profiling, and targeting.
What We Offer:

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

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