Social Media Marketing Specialist
2 days ago
As a key member of our marketing team, you will be responsible for developing and executing a creative and strategic social media presence that enhances our brand reputation, promotes customer loyalty, and drives user engagement.
Key Responsibilities- Develop and curate engaging content tailored to our community's interests and preferences.
- Develop social media content calendars considering business goals and objectives.
- Craft, edit copy for social channels, create visual assets as needed, and execute the weekly social calendar.
- Communicate the social team's content needs and partner with internal content creators and creative partners to bring content to life.
- Ideate, develop briefs, and collaborate with influencers to drive business goals.
- Develop strategies and tactics to increase the size and reach of our online community across online platforms.
- Monitor key web and social media metrics to assess engagement levels and leverage data, insights, and best practices to optimize strategies and social creative.
- Stay on top of emerging social media trends, identify, and implement new ideas to drive brand awareness and grow the audience.
- Identify and nurture brand advocates within the community, encouraging them to share user-generated content and testimonials.
- Encourage meaningful interactions, address concerns, and participate in conversations on our social media channels.
- Address any negative sentiments in a timely and thoughtful manner.
- 2-3 years of social media experience at a brand or creator account.
- Excellent verbal and written communication skills with the ability to convey the brand's voice.
- In-depth knowledge of various social media platforms and the For You Page.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and problem-solving skills to develop engaging content and community initiatives.
- Content creation experience and familiarity with in-app creator tools across social platforms.
- Ability to work independently and cross-functionally, managing multiple tasks and priorities effectively.
- Ability to meet deadlines and post on social media accounts in real time.
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Social Media Specialist
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