Marketing Coordinator

10 hours ago

Moorestown, United States Flowbird USA Full time
Job Description

We are seeking a highly skilled Marketing Coordinator to join our dynamic team at Flowbird USA. As a key member of our marketing department, you will play a crucial role in developing and implementing comprehensive B2B marketing campaigns to improve lead generation and support product launches.

Key Responsibilities:

  • Develop and execute B2B marketing campaigns to municipalities, counties, universities, and transit agencies;
  • Draft engaging content for email blasts, websites, and various publications;
  • Assist with client/prospect database creation and maintenance;
  • Collaborate with sales teams to ensure alignment between marketing and sales efforts;
  • Analyze data to gain insights about brands, competitors, and trends;
  • Maintain inventory of sales support materials and coordinate the creation of new materials when necessary;
  • Support the VP of Marketing in establishing and evaluating marketing strategy;
  • Perform additional administrative duties to ensure smooth functioning of the marketing department.

Trade Show Coordination:

  • Plan and execute B2B events, such as trade shows, conferences, webinars, training, and networking events;
  • Contribute to customer-acquisition activities, including sales enablement, media promotion, networking, trade shows, and events;
  • Coordinate show services for tradeshows, including registering booth staff and ordering booth rental materials and services;
  • Prepare equipment and arrange for timely shipment to the trade show location;
  • Attend and oversee designated trade shows as assigned by the VP of Marketing.

Requirements:

  • Strong understanding of B2B marketing principles, strategies, and best practices;
  • Excellent communication and presentation skills;
  • Hands-on experience in developing campaigns and promotions;
  • Proven success in a fast-paced environment, working individually and as a team member;
  • Ability to interact with all levels within the organization;
  • Strong attention to deadlines and budgetary restraints;
  • Bachelor's degree in Marketing, Communication, or Public Relations preferred;
  • Professional certification helpful but not required;
  • 5+ years of marketing experience, 2 years in B2B marketing preferred;
  • Skilled with Google Suite and Microsoft Office products;
  • Experience in email marketing content and design;
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing;
  • Basic design/layout skills using Illustrator and Photoshop.

Physical Demands:

  • Ability to stand for long periods of time representing the team at trade show booths;
  • Ability to lift up to 25 lbs.;
  • Valid and clean driving record required;
  • Willingness and ability to travel approximately 20% throughout the US, including overnight travel;
  • Willingness to occasionally work outside of standard business hours.

About Us:

We are a dynamic team at Flowbird USA, passionate about collaborating with our team, supporting the company vision, and nurturing relationships with our customers and valued partners. This position can be based out of Moorestown, NJ or Clearwater, Florida.

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