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Senior Marketing Manager

2 months ago


Concord, Massachusetts, United States ITF Therapeutics LLC Full time
About ITF Therapeutics LLC

ITF Therapeutics LLC is a U.S.-based rare disease division of Italfarmaco S.p.A., a private multinational group headquartered in Milan, Italy. With a legacy of improving patient lives and overall well-being through pioneering research & development, high-quality production, and global marketing of branded prescription and non-prescription products, the company has established itself as a leader in the pharmaceutical and API development industry.

The company operates in over 90 countries, employs 3,800 individuals, including 300 professionals across its four Research & Development Hubs, and generates a turnover exceeding 1 billion Euros. ITF Therapeutics LLC is known for its products in key therapeutic areas such as Women's Health, Neurology and Psychiatry, Cardiovascular and Metabolic, and Rare Disease.

The Role

We are seeking a dynamic and results-oriented Senior Marketing Manager to contribute to the launch of DUVYZAT. This individual will assist in the development and implementation of Marketing programs to drive brand awareness, lead generation and customer engagement. Reporting to the Senior Director of Marketing, the Senior Marketing Manager will play a critical role in executing branded Marketing initiatives, digital campaigns and marketing analytics.

Key Responsibilities:
  • Assist in the development and lead the execution of key initiatives in support of ITF Therapeutics LLC's greater marketing strategy.
  • Day to day management of CRM and execution of the media plan.
  • Manage Marketing operations including print, fulfillment and field sales communications
  • Coordinate ITF Therapeutics LLC activities at customer engagements including conferences, medical congresses, advisory boards and other events.
  • Effectively navigate all MLR submissions and requirements pertaining to Marketing.
  • Establish and manage strong working relationships with agencies and partner organizations to support ITF Therapeutics LLC's initiatives.
  • Monitor the day-to-day marketing budget to ensure projects stay within scope.
  • Work with internal marketing and cross-functional stakeholders to gather key insights that will contribute to marketing campaigns.
Requirements:
  • 3-5+ years' direct experience in a marketing role. Experience within the Life Sciences or Biotech industry preferred.
  • Proven track record of executing successful multi-channel marketing campaigns.
  • Ability to analyze complex data and translate into meaningful insights.
  • Experience with CRM and other digital marketing tools.
  • Thorough understanding of digital marketing metrics and analytics.
  • Good understanding of compliance requirements in pharmaceuticals marketing.
  • Strong organizational and project management skills, ability to drive projects to completion.
  • Excellent communication skills and ability to message complex information to varying audiences.
  • Ability to create, implement, and monitor budgets.