Digital Marketing Manager

19 hours ago

Ashland, Ohio, United States A. O. Smith Corporation Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at A. O. Smith Corporation. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive business growth and revenue.

Key Responsibilities
  • Manage Budget Planning and Invoicing: Oversee the planning and management of digital marketing budgets, ensuring effective allocation of resources to achieve business objectives.
  • Coordinate Large-to-Small Projects and Sprint Planning: Collaborate with cross-functional teams to plan, execute, and deliver digital marketing projects, including sprint planning and project management.
  • Manage External Vendor Relationships: Develop and maintain strong relationships with external vendors, ensuring timely delivery of high-quality services and products.
  • Manage Website Properties: Oversee the management of website properties, including bug fixes, content updates, and enhancements to ensure a seamless user experience.
  • Manage Multi-Channel Marketing and Advertising Campaigns: Develop and execute multi-channel marketing and advertising campaigns to drive business growth and revenue.
  • Lead the Transition and Coordination of Replatform Projects: Oversee the transition and coordination of replatform projects for various web properties, ensuring a smooth transition and minimal disruption to business operations.
  • Lead Process Improvements and Documentation: Identify areas for process improvement and develop documentation to ensure consistency and efficiency in digital marketing operations.
  • Coordinate and Assist with Merchandising and Content Updates: Collaborate with cross-functional teams to coordinate and assist with merchandising and content updates across brand sites and other web properties.
  • Coordinate Back-End and Front-End Development Updates: Work with internal and external teams to coordinate back-end and front-end development updates, ensuring timely delivery and minimal disruption to business operations.
Requirements
  • Bachelor's Degree in Related Field: A bachelor's degree in marketing or a related field is required.
  • 5+ Years' Related Experience: A minimum of 5 years' related experience in digital marketing and project management is strongly preferred.
  • Strong Understanding of Marketing: A strong understanding of marketing, especially in digital channels, is essential.
  • Strong Time Management and Organizational Skills: Excellent time management and organizational skills are required to manage multiple projects and priorities.
  • Led Cross-Functional Teams: Experience leading cross-functional teams both internally and externally is highly valued.
  • Comfortable Working in a Fast-Paced Environment: A comfort level working in a fast-paced, LEAN environment is essential.
  • Comfortable Working in a Collaborative Environment: A comfort level working in a collaborative, team environment is required.
  • Comfortable Working with Various Applications and Software: Experience working with various applications and software, including Adobe Acrobat, MS Office, Google Docs, Jira, Monday.com, Azure DevOps, Service Now, and Notepad++, is highly valued.
About Us

A. O. Smith Corporation is a global leader in the manufacturing of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. We are headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

We Offer
  • Competitive Compensation Package: A competitive compensation package and comprehensive benefits plans, including medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs, and tuition assistance.

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